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State of the Industry

State of the Industry

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Biggest sports business story of the year:

President Donald Trump vs. the NFL 36%
FBI makes arrests in sweeping fraud investigation that shakes up college basketball 35%
Sports television ratings continue to see declines 22%
ESPN implements layoffs and alters its strategy in light of changing media consumption habits 18%
NFL agrees to let the Raiders move to Las Vegas, Chargers agree to move to Los Angeles 17%

Responses 1,053
Note: Respondents could select three. Only top responses shown.

Effects on sports viewership/fandom from athletes taking actions during the national anthem to bring awareness to social issues:

Hurts 57%
Women 46%
Men 62%
Millennials 38%
35+ 63%
   
Helps 14%
Women 22%
Men 12%
Millennials 26%
35+ 11%
   
Has no effect 28%
Women 33%
Men 26%
Millennials 36%
35+ 26%

Responses 1,030


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It's possible to have an adequate work/family life balance while working full time in the sports industry:

Agree 53%
Women 44%
Men 56%
   
Disagree 38%
Women 48%
Men 35%
   
No opinion 9%
Women 9%
Men 9%

Responses 1,045

Compared with the rest of the business world, is the sports industry behind in any of these areas?

Gender equality 61%
Women 44%
Men 56%
   
Employee benefits 37%
Racial equality 34%
Use of analytics/data 21%
Customer service 20%
None of these 13%

Responses: 1,031 Note: Respondents could select all that apply.

Most intriguing athlete:

Colin Kaepernick 24%
Kevin Durant 8%
LeBron James 8%
Aaron Judge 8%
Conor McGregor 6%
Stephen Curry 6%
Tom Brady 5%

Responses: 903
Note: Open-ended question. Only top answers shown.

Most intriguing sports executive:

Roger Goodell 15%
Adam Silver 11%
Jerry Jones 9%

Responses: 808
Note: Open-ended question. Only top answers shown.

The sports industry should play ___________ role in social causes.

A larger 54%
A smaller 20%
The same 25%

Responses: 1,039

Sport that would benefit the most from a quicker game/competition:

Baseball 75%
Football 11%
Motorsports 7%
Soccer 3%
Basketball 3%
Hockey 1%

Responses: 1,027

The one goal you want to accomplish over the next 6 months:

Exercise more 21%
Lose weight/eat better 20%
Spend more time with family 14%
Get promoted 13%
Find a new job 12%
Other 8%
Meet budget numbers 6%
Take an extended vacation 4%
Work fewer hours 3%

Responses: 1,044

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