Media, Marketing & Sponsorship
Media, Marketing & SponsorshipPublished November 27, 2017
Properties/sports you would most want your company aligned with as a sponsor:
Note: Respondents could select three. Only top responses shown.
Corporate sponsors you would most want aligned with your sports property/organization:
Respondents could select three. Only top responses shown.
a sponsorship with Amazon.
NBA jersey patch sponsorships are an _________ buy for brands:
Grade Monster Energy's performance in its first season as title sponsor of NASCAR's top racing series:
How likely is Monster Energy to renew its NASCAR title sponsorship for 2019 and 2020?
The merger between IMG College and Learfield will bring _________ in the rate of sponsorship packages.
|No major change||50%|
Favorite play-by-play announcer:
|Mike "Doc" Emrick||14%|
Note: Only top responses shown.
Your level of confidence in the use of virtual reality in sports compared to a year ago:
|About the same||57%|
Among the major sports properties whose media rights deals expire within the next six years, which one is most likely to sign a technology company like Twitter, Netflix, Amazon or Apple for exclusive media rights for live event broadcasts?
Does your household have a traditional pay-TV (cable/satellite) subscription?
Does your household have a non-traditional TV (Netflix, Hulu, Amazon Prime, etc.) subscription?
ESPN: Buy, sell or hold?
MOST EFFECTIVE social media platform for engaging sports fans:
LEAST EFFECTIVE social media platform for engaging sports fans:
How often do you monitor or post to the following social media sites:
Responses: Facebook: 699, Instagram: 698, Snapchat and Twitter: 701
Marketing and Sponsorship
Leagues and Governing Bodies
Keeping stadiums’ skies friendly
Active, and proactive
Smartphones on front lines
Helping in the homeland
A direct line to experts
Dean of sports security
From the roof to perimeter
Fast meets safe at the front gate
Better cameras, better connections reset the bar
Thinking it through from the ground up