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Media, Marketing & Sponsorship

Media, Marketing & Sponsorship

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Properties/sports you would most want your company aligned with as a sponsor:

NBA 53%
MLB 31%
NFL 26%
MLS 25%
PGA Tour 22%
NCAA 20%
NHL 17%
EPL 12%
USOC 11%
NASCAR 11%

Responses 701
Note: Respondents could select three. Only top responses shown.

Corporate sponsors you would most want aligned with your sports property/organization:

Amazon 39%
Apple 32%
Nike 28%
Coca-Cola 21%
Google 20%
American Express 13%
Anheuser-Busch InBev 12%
Under Armour 12%
Adidas 10%
Gatorade 10%

Responses 691
Respondents could select three. Only top responses shown.


Readers said they would be quick to sign
a sponsorship with Amazon.

NBA jersey patch sponsorships are an _________ buy for brands:

Effective 55%
Ineffective 21%
Undecided/No opinion 25%

Responses 699


Goodyear sponsors the Cavaliers jersey patch.
NBAE/Getty Images

Grade Monster Energy's performance in its first season as title sponsor of NASCAR's top racing series:

A 10%
B 26%
C 42%
D 15%
F 8%

Responses: 638

How likely is Monster Energy to renew its NASCAR title sponsorship for 2019 and 2020?

Highly unlikely 9%
Somewhat unlikely 31%
Somewhat likely 45%
Highly likely 14%

Responses: 644

The merger between IMG College and Learfield will bring _________ in the rate of sponsorship packages.

A decrease 8%
No major change 50%
An increase 42%

Responses: 672

Favorite play-by-play announcer:

Mike "Doc" Emrick 14%
Jim Nantz 8%
Bob Costas 7%
Al Michaels 7%
Joe Buck 7%

Responses: 686
Note: Only top responses shown.

A fan experiences VR at Fenway Park.
Getty Images

Your level of confidence in the use of virtual reality in sports compared to a year ago:

Lower 22%
About the same 57%
Higher 21%

Responses: 703

Among the major sports properties whose media rights deals expire within the next six years, which one is most likely to sign a technology company like Twitter, Netflix, Amazon or Apple for exclusive media rights for live event broadcasts?

PGA Tour 44%
NFL 22%
NHL 15%
MLS 14%
MLB 6%

Responses: 691

Does your household have a traditional pay-TV (cable/satellite) subscription?

Yes 86%
No 14%

Responses: 705

Does your household have a non-traditional TV (Netflix, Hulu, Amazon Prime, etc.) subscription?

Yes 90%
No 10%

Responses: 708

ESPN: Buy, sell or hold?

Buy 15%
Sell 46%
Hold 39%

Responses: 696

MOST EFFECTIVE social media platform for engaging sports fans:

Twitter 52%
Facebook 25%
Instagram 19%
Snapchat 3%
Other 2%

Responses: 696

LEAST EFFECTIVE social media platform for engaging sports fans:

Snapchat 52%
Facebook 23%
Instagram 13%
Twitter 7%
Other 4%

Responses: 684

How often do you monitor or post to the following social media sites:

  Never Monthly Weekly Daily
Facebook 21% 14% 22% 43%
Instagram 28% 14% 22% 37%
Snapchat 56% 10% 13% 20%
Twitter 17% 11% 19% 53%

Responses: Facebook: 699, Instagram: 698, Snapchat and Twitter: 701

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