Las Vegas track outlines renovation plans
Las Vegas track outlines renovation plansPublished November 6, 2017
Faced with new competition on The Strip and the addition of a second NASCAR premier series race, Las Vegas Motor Speedway is making several improvements.
The track will upgrade its premium grandstand seating and create social, digitally wired areas for all ticketed fans. The venue, one of eight owned by Speedway Motorsports Inc., will announce the upgrades this week and expects the work to be done by the track’s spring race weekend.
LVMS and SMI declined to disclose the project’s cost but Kevin Camper, LVMS’s senior vice president of sales and marketing, called it “a significant commitment.”
Detroit-based Rossetti will design the LVMS project. The architect designed recent projects at Daytona and Phoenix, two tracks owned by SMI rival International Speedway Corp.
LVMS’s move comes amid the addition to the city of the NHL’s Golden Knights at the year-and-a-half-old T-Mobile Arena, the upcoming move there by the NFL’s Oakland Raiders, and a new minor league ballpark being built in the area.
“With us being in the entertainment capital of the world and what’s happening here on the sports landscape in town, we really wanted to make sure that our facility was on par or above that to the other properties coming online,” Camper said.
|The track’s clubhouses will become more exclusive and modern.
Clubhouse patrons will have access to an inside area and a reserved seat on the deck overlooking the action below; food and beverage (beer and wine); Wi-Fi; VIP parking; and garage and pit road access. Access costs about $900 per person for the track’s spring NASCAR national series weekend, and about $1,500 for those who sign on for that race and the new second national series weekend that will start in 2018.
Camper said the clubhouse areas, which seat around 1,100 people between the three of them, are already roughly 75 percent sold — even without those patrons knowing about the new upgrades.
The fourth clubhouse, closest to Turn 4, will be turned into a lounge area that can be accessed by anyone with a weekend or premium ticket. The lounge will have an indoor/outdoor bar surrounded by banks of televisions.
The track will see its capacity reduced from the current 100,000, but track officials would not disclose the specific number of seats that will be removed.
LVMS is adding two loge box offerings on its Petty Terrace as an option for premium customers who want a more intimate and private surrounding with indoor and outdoor options. The loge box areas will total just over 200 tickets and will be designed for groups of four, six or eight people.
|The Vegas Loge will be one of two loge box offerings.
Other upgrades include adding a Turn 1 social pavilion at the Petty Terrace, where all ticketed fans will have access to amenities such as phone chargers, Wi-Fi, a large central bar and unique food.
Camper said the upgrades create areas that are more multipurpose-friendly, as the track — located about a 15-minute ride from The Strip — hosts more than 1,400 non-NASCAR events a year. Camper said LVMS is specifically interested in hosting future esports competitions.
The upgrades come after the Las Vegas Convention and Visitors Authority voted this year to give the track $17.5 million, or $2.5 million annually, over seven years as part of an incentive package that came with landing a second NASCAR premier series race. SMI maneuvered the second race to LVMS by shifting a date away from sister track New Hampshire Motor Speedway.
Marketing and Sponsorship
Labor and Agents
Leagues and Governing Bodies
World Series title in hand, Houston Astros now get down to business for 2018
Analytics fuels trend toward younger managers in MLB
First Look: World Series and more
NFL offering buyouts to longtime employees
For Champions, event first and then title deal
IndyCar outlines cost-cutting moves for teams, highlighted by new body kit
NHL turns to social media specialist NowThis for short-form video series on Vegas team