Coast to Coast
Coast to CoastPublished October 9, 2017
Mullins Center receives upgrades
The University of Massachusetts, Amherst, is installing new LED video displays at Mullins Center, courtesy of the school’s new partnership with Daktronics. The addition of the displays was part of a larger video infrastructure upgrade, including two center-hung video displays facing the sides of the arena.
Five new partners for Ducks
The Anaheim Ducks will partner with five new corporate partners, Bodhi Leaf Coffee Traders, Wawanesa Insurance, Cutwater Spirits, Jerome’s Furniture Warehouse and All Nippon Airways for the upcoming season. This year’s partners will engage hockey fans through a variety of promotions, campaigns, in-venue signage and on-site activations throughout the season.
Army-Navy Cup's new sponsor
Keystone Sports and Entertainment announced that Leidos signed a three-year agreement to become the local presenting sponsor for the annual Army-Navy Cup. Leidos offers science and technology solutions. The soccer match is scheduled for Oct. 15 at Talen Energy Stadium.
StubHub Center announced a new partnership with Mobilitie, the largest privately held wireless infrastructure provider in the United States. The multiyear partnership establishes Mobilitie as the exclusive wireless communication services and Distributed Antenna System (DAS) provider of the stadium — home of the LA Galaxy and Los Angeles Chargers.
NASCAR, schools align for poetry contest
Homestead-Miami Speedway and the Jason Taylor Foundation are partnering for the second annual “Write Track Poetry” competition. Students from 13 local schools will submit poems to the contest on the topic, “What is your legacy?” The top three poetry pieces in each grade will earn two tickets to the NASCAR Xfinity Series Ford EcoBoost 300 championship race at the track. The school with the highest participation will receive a donation from Homestead-Miami’s charity outreach program.
|The BMO Club is near the player tunnel of the arena set to open for the 2018-19 season.
Courtesy of: THE MILWAUKEE BUCKS
The Milwaukee Bucks are renewing their partnership with BMO Harris Bank. The bank is now a founding partner for the new arena and remains the team’s official bank. As part of the agreement, the BMO Club will launch on the event level of the new arena and the BMO Harris Bucks Debit Mastercard will debut.
M&T Bank adds Jets to roster
M&T Bank is now the official community bank of the New York Jets. The bank will be the exclusive provider of New York Jets branded debit cards. The sponsorship will support youth football and the Generation Jets Kids Club. M&T Bank also has deals with the Buffalo Bills and Baltimore Ravens.
76ers keep radio partner
The Philadelphia 76ers renewed its partnership with Beasley Media Group’s 97.5 The Fanatic (WPEN) to serve as the team’s flagship radio station. Under the agreement, The Fanatic will continue to exclusively broadcast Sixers games and remain as the official home of Sixers pregame, halftime and postgame shows. Tom McGinnis will return for his 23rd season as the radio voice of the team.
|The Suns' 50th-season shirts.
The Phoenix Suns, Coca-Cola and Fry’s Food Stores are offering two complimentary tickets to the Suns’ opening night for fans who purchase $100 worth of groceries, including Coca-Cola products, through Oct. 16. The Suns’ home opener is Oct. 18 versus the Portland Trail Blazers. The 2017-18 campaign marks the team’s 50th season.
Lyft joins Suns team
Rideshare company Lyft announced its partnership with the Phoenix Suns for the 2017-18 season. The deal allows for new and existing users to use a designated Lyft code and receive a portion off their ride when traveling to the downtown area for sporting or ancillary events. Lyft brand ambassadors will also be on-site at Suns games to help fans download the app and navigate to the rideshare pickup area.
|The green flag is dropped on the Shell “Make the Future Live” 2017 event in London.
Shell Oil is partnering with Sonoma Raceway and Speedway Motorsports Inc. for the “Make the Future California” 2018 event. High school and university students are invited to design, build and compete in energy-efficient vehicles in the Shell Eco-marathon Mileage Challenge and the Shell Eco-marathon Drivers’ World Championship Regional Final. The event takes place next April with registration ending Thursday.
2018's Little League Classic teams
The Philadelphia Phillies were selected to play the New York Mets in the second “MLB Little League Classic” in Williamsport — home of the Little League World Series — next season. The regular-season game will take place on Aug. 19 and air nationally on ESPN’s “Sunday Night Baseball.” The first MLB Little League Classic in Williamsport was held this season and featured the Pittsburgh Pirates and St. Louis Cardinals playing at Bowman Field.
COAST TO COAST — BEYOND THE COASTS
Celtic's new project gets approved
Scottish Premiership side Celtic received the green light to build a multimillion-dollar hotel and museum next to its stadium, reported by the Scotland Daily Record. The $24.2 million development will also include a new ticket office and retail store.
Star Lager joins Chelsea FC roster
Chelsea FC announced Nigerian brewery Star Lager as its official beer partner, according to Goal. This partnership is expected to help solidify the brand’s claims to soccer. Star Lager is largely responsible for the growth of the Nigerian indigenous beer industry.
MILTON KEYES, ENGLAND
Aston Martin's motorsports role
Red Bull Formula 1 confirmed that it will be rebranded in 2018 as Aston Martin Red Bull Racing in the latest step that could see the manufacturer entering the sport as an independent engine supplier, reported the London Independent. Part of the deal will include an advanced performance center built at Red Bull’s base in Milton Keynes, England.
Gage Roads busy brewing
Australian brewing company Gage Roads has beaten international beer brands and won the lucrative contract to supply beer and cider at the new Perth Stadium, according to Perth Now. Gage Roads was formed in 2002 and has about 40 employees, but had to prove it could supply 5,000 kegs of different variety beers over a five-day period before securing the multimillion-dollar contract. The company was up against some of the biggest brewing corporations in the world.
HomeWorld, Thunder strike deal
Australian display home developer HomeWorld announced a sponsorship with Big Bash League side Sydney Thunder for two years. This is HomeWorld’s first major sporting sponsorship. The deal includes branding rights on the team’s playing uniform and training kit, signage at home ground matches at Spotless Stadium, social media activity, hospitality packages and more.
For more international news, visit www.sportsbusinessdaily.com/global.
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