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NHL’s roster of corporate partners

NHL’s roster of corporate partners

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Corporate Partners

The NHL's roster of corporate partners includes three that have been with the league for more than 20 years.

Partner (brand) Partner since No. of seasons
Kraft Heinz Foods Group (Canada only) Not available 20+ seasons
The Upper Deck Co. 1990 27
EA Sports 1993 24
Sirius XM 2003 14
CCM Hockey* 2003 14
PepsiCo, Gatorade, Amp Energy 2006 11
Bridgestone 2007 10
Scotiabank (The Bank of Nova Scotia) (Canada) 2007 10
Ticketmaster 2007 10
Honda 2008 9
McDonald's 2008 9
Tim Hortons (Canada) 2008 9
Visa (Canada) 2008 9
Hershey (Canada) 2009 8
Las Vegas Convention & Visitors Authority 2009 8
Canadian Tire (Canada) 2010 7
Discover (U.S. only) 2010 7
Enterprise 2010 7
Geico (U.S.) 2010 7
Sheraton 2010 7
Cybex 2011 6
Medge Consulting Sports AB 2011 6
Molson Coors (Canada) and MillerCoors (U.S.) 2011 6
NBCUniversal 2011 6
Anco (wiper blades) 2013 4
L'Oreal (Canada) 2013 4
Constellation NewEnergy 2014 3
DraftKings 2014 3
Mondelez (Canada) 2014 3
PrimeSport 2014 3
Procter & Gamble (Canada) 2014 3
Rogers Communications (Canada) 2014 3
SAP 2014 3
Ontario Lottery and Gaming Corp. 2014 3
Samsung (Canada) 2015 2
U-Vend 2015 2
Sonnet Insurance 2016 1
Dunkin' Donuts 2017 22 days

* Merged with Reebok in 2004; Adidas is taking over after this season.
Sources: SportsBusiness Journal research, NHL

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