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Coast to Coast

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ATLANTIC CITY, N.J.
Tickets, ranging from $20 to $100, helped raise more than $500,000 for relief funds.
Photo by: TOM BRIGLIA / PHOTOGRAPHICS
NHL players face off for Sandy

Atlantic City’s Boardwalk Hall held a charity game Nov. 24 featuring NHL players to raise money for victims of Hurricane Sandy. The game, dubbed Operation Hat Trick, drew a sellout crowd of 10,792 and featured more than 30 players, mostly from the Philadelphia Flyers, New York Rangers and New Jersey Devils.

BUFFALO
Bisons revamp logo

The Class AAA Buffalo Bisons unveiled a new logo to mark their new affiliation with the Toronto Blue Jays. Designed by ADPRO
Sports of Buffalo, the logo features the return of a red-white-blue color scheme for the franchise, along with mascot Buster Bison. The colors are an updated version of the popular red and navy blue colors the team used upon their debut at Coca-Cola Field 25 years ago.

CHICAGO

Cubs pick hometown agency

The Chicago Cubs selected Schafer Condon Carter of Chicago as the team’s ad agency of record. The account was previously handled by Brooklyn Brothers of New York. The 80-person SCC shop has begun strategic planning and new campaign development for the Cubs’ 2013 season.

COLLEGE STATION, TEXAS
Game will go on at Kyle Field

All Texas A&M University home football games will remain at Kyle Field during an upcoming major renovation, according to a Bryan-College Station Eagle report. The project will be performed in three phases with a potential cost of up to $225 million for each phase. The deadline for completion of the project is Aug. 1, 2016.

LAS VEGAS
County OKs UNLV property deal

Clark County commissioners unanimously approved an agreement between the county and UNLV regarding some 60 acres of county property that UNLV needs for development of a mega-event center, according to a Las Vegas Sun report. The approval is another step toward realizing a 60,000-seat on-campus domed stadium.

MEMPHIS
ATP event gets new name

The ATP tournament in Memphis, most recently known as the Regions Morgan Keegan Championships, is becoming the U.S. National Indoor Tennis Championships, according to a Memphis Commercial Appeal report. Event owner Sharks Sports & Entertainment said the new name is part of a long-term branding initiative. The 2013 event is scheduled for Feb. 18-24.

NEW YORK
Triathlon event gets fresh sponsor

Online underwear retailer Freshpair is the new title sponsor of the Underwear Run, held the Friday evening of New York City Triathlon weekend. That event is scheduled for July 12-14 next year. The Freshpair Underwear Run will take place in Central Park, with competitors finishing at the triathlon finish line. Precision Sports Entertainment developed the sponsorship program.

PITTSBURGH
Pirates build renewals with SAS

The Pittsburgh Pirates have increased their season-ticket renewals by 6 percent following their initial year of work with SAS Analytics. The club signed with SAS a year ago, and after various customer surveys and predictive modeling, the Pirates were able to make the sales gains despite a record 20th consecutive losing season in 2012.

SACRAMENTO
Visitors bureau taking over commission

The Sacramento Convention & Visitors Bureau is taking over the operations of the Sacramento Sports Commission. The commission was disbanded by the Sacramento City Council in the wake of the commission failing to repay money it borrowed to bring the World Masters Athletics Championship to the city in 2011.

SAN FRANCISCO
Fans can rank their favorite Candlestick Park moments.
Niners’ new site open for voting

The San Francisco 49ers launched FarewellCandlestick.com, a site through which fans can vote for their 10 favorite moments at the team’s longtime stadium. The 49ers are moving to a new stadium in Santa Clara in 2014.

ST. LOUIS
Awards show renamed for Musial

The National Sportsmanship Awards are being renamed in honor of St. Louis sports icon and Cardinals hall of famer Stan Musial. Hosted annually by the St. Louis Sports Commission, the National Sportsmanship Awards celebrate the greatest moments and stories of sportsmanship from around the country. The awards will now be known as The Musial Awards.

TRENTON, N.J.
Ballpark gets Arm & Hammer name

The Trenton Thunder’s ballpark has a new name. The 6,440-seat stadium that’s home to the New York Yankees’ Class AA affiliate will now be known as Arm & Hammer Park, after the brand of cleaning products owned by Princeton, N.J.-based Church & Dwight Co. Financial terms of the 20-year agreement were not disclosed. The stadium previously was known as Waterfront Park.



      COAST TO COAST — BEYOND THE COASTS



LEEDS, ENGLAND
Bank to wrap up team takeover

Bahrain-based investment bank GFH Capital will complete a 100 percent takeover of Leeds United on Dec. 21, according to a London Daily Mail report. Team owner Ken Bates, 80, who took control of the club nearly eight years ago, confirmed that the first part of the takeover had been completed.

LONDON
Arsenal extends Emirates contracts

Arsenal FC signed $241 million worth of shirt sponsorship and stadium naming-rights deals with Emirates, according to a Financial Times report. The five-year deals are extensions of existing contracts with Emirates for the EPL club.

NUREMBERG, GERMANY
TV channel sponsoring outdoor game

Austrian-based TV channel ServusTV will be the first official title sponsor of the German Hockey League’s inaugural outdoor Winter Game. The Jan. 5 game at Stadium Nuremberg will feature the Nuremberg Ice Tigers and the Eisbären Berlin.

PENRITH, AUSTRALIA
Hertz on Panthers sleeves next year

National Rugby League club Penrith Panthers signed car rental company Hertz as the club’s sleeve sponsor for the 2013 and 2014 seasons. Panthers player Sam McKendry will represent the club as the ambassador of the partnership.

SHANGHAI
ANZ extends Rolex Masters deal

Australian bank ANZ extended its sponsorship of the Shanghai Rolex Masters tennis tournament as its international banking and finance partner for the next five years. The current agreement, which qualifies as a “diamond sponsorship,” is in its fifth year.

YEONGAM, SOUTH KOREA
Grand Prix still losing money

The Korean F1 Grand Prix racked up substantial operating losses in October, according to a Reuters report. Race organizers revealed that the South Korea race, first run in 2010, returned operating losses of $36.4 million. In 2010, the race had a loss of about $67 million, while the 2011 edition led to an operating loss of about $56 million.

For more international news, visit www.sportsbusinessdaily.com/global.


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