- Marketing and Sponsorship
- Vikings hire Van Wagner for naming rights
- Giants’ hot market proves solid, despite Sandy’s best efforts to interfere
- State Farm going, going, gone from MLB sponsorship roster
- Pocono Raceway hires Front Row Marketing to sell sponsorships, manage analytics
- Media
- ESPN homes in on 12-year BCS package
- MLBAM keeps sites up in storm
- Leagues and Governing Bodies
- More NBA teams projected as profitable
- NLL moves live streaming from its website to YouTube
- Youth appeal draws investment to RallyCross
- Franchises
- ‘Students’ line up for Sabres University
- Rockets drawing global interest
- Facilities
- Tales from the high-tech venue: ‘The only certainty is that bandwidth is no longer an amenity’
- Jordan shoes help Bobcats’ store hit the ground running
- Club seats sub for suites at Georgia Tech arena
- Labor and Agents
- Legacy making first big purchase
- Excel hires Biagas as general counsel
- MLB, union not surprised by number of qualifying offers
- Events and Attractions
- L.A. event seems Colombia-bound
- Breeders’ Cup ratings on NBC create talk of another Classic race in prime time next year
- Colleges
- West Virginia extends relationship with licensing agent CLC for 10 additional years
- In Depth
- Rivalries, ratings and revenue
- Three rivalries to watch in college basketball; three that are going away
- The starting 5
- Opinion
- Grey Cup’s centennial should have marketers taking notice
- Cartoon: Man in the mirror
- Delivering exceptional experiences creates extraordinary fans
- How Livestrong, and other foundations, can withstand scandal
- Coast to Coast
- Coast to Coast
- People and Pop Culture
- People: Executive transactions
- Faces and Places
- Plugged In: Marc Bluestein, Aquarius Sports & Entertainment
- Spotlight: Patrick Wixted, Ketchum Sports & Entertainment
- Thinking back, looking ahead: Ed Goren
- Research and Ratings
- Everybody loves bobbleheads
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