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Cartoon: Here we go again

Published September 24, 2012

Marketing and Sponsorship

• Big Red soda sees sales boost after using Dynamo to target Hispanic fans

• Gatorade to extend deal with ISC, maintain victory lane sponsorship at 12 NASCAR tracks

• NBA clubs’ revenue thirst may make for crowded stanchions

• Lots to buy: Toyota expands Kroenke Sports deal by putting names of models on Pepsi Center parking areas

Media

• Fox, Turner contribute to $12 billion rights haul for MLB

• Silver Chalice sells video advertising by completed views

• RSNs have blueprint for dealing with autumn work stoppage

Leagues and Governing Bodies

• Tough year for IndyCar starts with TV drop

• Gate down as WNBA nears playoffs

Franchises

• Blockbuster that will change face of sports

• The AEG Inventory

• The AEG Story

• NBA clubs hire firms to help sell patches

• Rams call audible, create bottled water brand

Facilities

• University of Arizona

• Cal’s 10-year journey ends where it started

• Kansas State University

• University of Nebraska

• TCU: Luxury, heritage and paid in full

• University of Washington

• Washington State University

Labor and Agents

• WME signs basketball hall of famer and ESPN analyst Mullin

• App keeps NHLPA members up to speed

Events and Attractions

• Ryder Cup a Super Bowl for golf merch sales

Olympics

• USOC looks to double its Olympic-year fundraising by 2016, Blackmun tells Assembly

In Depth

• Down & dirty

• Running the race

• BofA using Chicago Marathon to thank troops

• Ironman rolls into Kona without a title sponsor, sees this as a ‘reset year’

Opinion

• Points to ponder before launching another women’s league

• Cartoon: Here we go again

• Own that ink: Tattoo copyrights matter for athletes, sponsors

• Sabol’s vision will endure

Coast to Coast

• Coast to Coast

People and Pop Culture

• Plugged In: David Nathanson

• People: Executive transactions

• Faces and Places

• Michael Belot, 2012 Ryder Cup director

• Spotlight: Lorene King, NASCAR Foundation

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