- Marketing and Sponsorship
- NASCAR sales shift into overdrive at Wal-Mart’s stores
- ‘Underserved audience’ for fantasy getting its own convention
- Under Armour keeps its footing with launch
- Who smells profits? MLB does
- Media
- NBC bringing boxing back to network TV
- NBA’s small markets hang tough in playoffs, but so do the league’s TV ratings
- Broadcasters following the cable model into sports radio
- Leagues and Governing Bodies
- Walk-up homer: MLB’s gains fueled by single-game sales
- PGA Tour aims for digital access, adaptability
- Franchises
- Uniform response: Galaxy, Adidas pleased with Facebook contest to design third kit
- Saints execs come marching into Hornets jobs
- Wolves launch social media site for fans
- Labor and Agents
- Federer, agent starting firm
- Legacy Agency signs leading PGA Tour rookie John Huh
- MLB teams sign 20 first-round picks to bonuses at or below the league-slotted level
- Veterans, new faces to steer talks
- Olympics
- The Agitator
- Digital sales now a key facet of NBC’s Olympic ad revenue
- With more time to prepare, P&G builds on to Olympic Home
- ‘New relatives’ change NBC’s ties to Universal
- Colleges
- Mattel’s University Barbie goes back to school, sporting SEC team colors
- Collegiate Licensing Co. adds Virginia Tech to client roster
- Events and Attractions
- With K.C. at the bat, sponsors step up as well to boost activation around All-Star events
- Developers create pop-up ATP event for Atlanta
- Fox uses big-event promo strategy for All-Star
- Kansas City embracing moment in spotlight
- In Depth
- Taking aim at the youth market
- All American Games
- HighSchoolSports.net
- iHigh
- iScore Sports
- Korrio
- PlayOn! Sports
- SportsSignup
- Youth Sports Network / Sports Broadcasting Academy
- Book delves into the excess of kids’ sports
- High School Athlete Participation
- Opinion
- Cartoon: Attendance Day
- Reflecting on a tumultuous year: 10 steps for NCAA reform
- Midyear box score: The most-read SBJ, SBD stories online
- How inclusiveness allows OKC to think big in a small market
- Coast to Coast
- Coast to Coast
- People and Pop Culture
- People: Executive transactions
- Faces and Places: Title IX milestone
- Chris Lambiase, SVP and publishing director, Rodale Inc.
- Research and Ratings
- MLB Turnstile Tracker
- MLS Turnstile Tracker
- WNBA Turnstile Tracker
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