- Marketing and Sponsorship
- IndyCar offering deal to eventually replace title sponsor Izod
- Kings sponsorship wears well for jersey seller
- Basketball shoes for dancing, not dunking
- Local MLB TV deals give brand national platform
- After 50-plus years with Coke, Steelers switching to Pepsi
- USGA signs Chevron as sponsor
- Media
- MLB extends deliberations as MASN, Nationals said to be $70M apart on new rights deal
- NASCAR: No panic over dip in 18-34 demo
- Study: U.S. fans slow to use connected TV
- Will distributors make an example of a sports channel this fall?
- Leagues and Governing Bodies
- IndyCar’s China race in doubt over fee
- NASCAR Media Group splitting into four units
- Franchises
- Heck gets a front-row look at passion of soccer fans in his role with New York Red Bulls
- Hornets ramping up appeals to Saints’ fans
- Finals slot means boom times for Thunder merchandise sales
- Labor and Agents
- IMG deals with golf exits
- Marketer ran a prep race for potential Triple Crown deals
- Lockout muddies NFLPA revenue numbers
- Brady plaintiffs’ lawyers got $2.2M
- Facilities
- Titans sign 10-year deal with ANC for boards
- In Depth
- UFC's global ambitions
- Boxing making most of TV opportunities
- WWE tries a new script for movie making
- Events and Attractions
- Draft gives Penguins another way to market
- Olympics
- Club Bud is back, as A-B picks London site
- Oakley extends with USOC through 2020
- Colleges
- USC sees Fox Sports as likely candidate for Coliseum’s advertising, sponsor inventory
- Opinion
- Sponsors follow when competitors make ‘motocrossover’
- Cartoon: Cellphone wrangling
- Brands find new ways to tell their stories
- Protecting IP must pair with any sports organization’s branding
- Collaborations produce results for partners
- Coast to Coast
- Coast to Coast
- People and Pop Culture
- Executive transactions
- Faces and Places — Miami
- Spotlight: Anne Broholm, CEO, Ahead
- Dave Checketts, president and CEO, Legends Hospitality Management
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