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Cartoon: Casting call

Published April 30, 2012

Marketing and Sponsorship

• Gameday thinks outside the merchandise box

• Ganassi signs Bud to sponsor Rahal-driven Indy 500 entry

• Mayweather-Cotto shatters Golden Boy’s records for sponsor rights fees, promotional value

• Dolphins’ Ross and NFL vets launch Insignia

• NBA sponsors such as Nike, Right Guard and AmEx take playoff activation efforts digital

• Nickell joining NASCAR expats at IMG College

• Lowe’s ceding senior award

• Armato takes new role as chairman at Leverage Agency

Media

• IMG in talks to buy roughly one-third of Bloomberg Sports

• Spurs lead pack in RSN ratings despite drop

• NBC’s digital rivals line up with their own London 2012 sites

• SportsNet New York taking its gospel to Yankees fans with campaign

• Original YES executives help shape sports media landscape

• USGA brings aboard Greenburg for its first film production

• Game maker rebrands with baseball expansion

• Wimbledon designs webcast to complement TV

• Getting to YES: Channel was born in a battle

• Not all imitators succeeded, but idea took root

Leagues and Governing Bodies

• NASCAR makes initial hires as it prepares to bring digital in-house

• NBA expands to Pinterest, Tumblr platforms

• NBA proves to be solid rebounder

• USA Track & Field brings aboard former Dale Earnhardt Inc. president Siegel as new CEO

Facilities

• Concessionaire Centerplate back on the market

• Populous working to grow Pepsi Max brand in a ‘cornfield’

• Masters sells out new hospitality location

Franchises

• Astros enlist MLBAM to create online fan research forum to gain feedback on team initiatives

Labor and Agents

• Agents consider potential effects of expanded NFL rosters

• In Hunter vs. Fisher, agents stay in background

• Wagner latest to depart IMG’s golf division

In-Depth

• Legal team

• Sports Lawyers: Chuck Baker

• Sports Lawyers: Jared Bartie

• Sports Lawyers: Stoke Caldwell

• Sports Lawyers: Kevin Warren

• Sports Lawyers: Jack Bair

• Sports Lawyers: Ayala Deutsch

• Sports Lawyers: Lawrence Epstein

• Sports Lawyers: Woodie Dixon

• Sports Lawyers: Fred Nance

• Sports Lawyers: Don Remy

• Sports Lawyers: Marie Donoghue

• Berthelsen to write the ending to his career

Opinion

• Cartoon: Casting call

• Echoes on college sports, MLB, future TV and ‘The Sit-Down’

• Marketers use creativity, technology to reach new golf audience

• NFL’s tight grip on drug policy review invites intervention

Coast to Coast

• Coast to Coast

People and Pop Culture

• People: Executive transactions

• Faces and Places: NYU Society Awards

• Joe Leccese, chairman, Proskauer

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