- Marketing and Sponsorship
- Gameday thinks outside the merchandise box
- Ganassi signs Bud to sponsor Rahal-driven Indy 500 entry
- Mayweather-Cotto shatters Golden Boy’s records for sponsor rights fees, promotional value
- Dolphins’ Ross and NFL vets launch Insignia
- NBA sponsors such as Nike, Right Guard and AmEx take playoff activation efforts digital
- Nickell joining NASCAR expats at IMG College
- Lowe’s ceding senior award
- Armato takes new role as chairman at Leverage Agency
- Media
- IMG in talks to buy roughly one-third of Bloomberg Sports
- Spurs lead pack in RSN ratings despite drop
- NBC’s digital rivals line up with their own London 2012 sites
- SportsNet New York taking its gospel to Yankees fans with campaign
- Original YES executives help shape sports media landscape
- USGA brings aboard Greenburg for its first film production
- Game maker rebrands with baseball expansion
- Wimbledon designs webcast to complement TV
- Getting to YES: Channel was born in a battle
- Not all imitators succeeded, but idea took root
- Leagues and Governing Bodies
- NASCAR makes initial hires as it prepares to bring digital in-house
- NBA expands to Pinterest, Tumblr platforms
- NBA proves to be solid rebounder
- USA Track & Field brings aboard former Dale Earnhardt Inc. president Siegel as new CEO
- Facilities
- Concessionaire Centerplate back on the market
- Populous working to grow Pepsi Max brand in a ‘cornfield’
- Masters sells out new hospitality location
- Franchises
- Astros enlist MLBAM to create online fan research forum to gain feedback on team initiatives
- Labor and Agents
- Agents consider potential effects of expanded NFL rosters
- In Hunter vs. Fisher, agents stay in background
- Wagner latest to depart IMG’s golf division
- In-Depth
- Legal team
- Sports Lawyers: Chuck Baker
- Sports Lawyers: Jared Bartie
- Sports Lawyers: Stoke Caldwell
- Sports Lawyers: Kevin Warren
- Sports Lawyers: Jack Bair
- Sports Lawyers: Ayala Deutsch
- Sports Lawyers: Lawrence Epstein
- Sports Lawyers: Woodie Dixon
- Sports Lawyers: Fred Nance
- Sports Lawyers: Don Remy
- Sports Lawyers: Marie Donoghue
- Berthelsen to write the ending to his career
- Opinion
- Cartoon: Casting call
- Echoes on college sports, MLB, future TV and ‘The Sit-Down’
- Marketers use creativity, technology to reach new golf audience
- NFL’s tight grip on drug policy review invites intervention
- Coast to Coast
- Coast to Coast
- People and Pop Culture
- People: Executive transactions
- Faces and Places: NYU Society Awards
- Joe Leccese, chairman, Proskauer
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