Pat O'Conner, president, Minor League BaseballPublished June 27, 2011
|MINOR LEAGUE BASEBALL
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■ An insight: Never be outworked.
■ An influential person in my career: Glenn Hayes, who owned/operated Hayes Concessions at horse racing tracks in the Columbus area. I worked for him during summer breaks in high school and college, and he became a mentor and close friend.
■ An out-of-the-box idea: Totally paperless society.
■ A timeless idea: The customer is always right.
■ A business deal: Win-win-win.
■ A sports facility: One that covers every angle … fans, sponsors, participants
■ A sports event: The perfection of 27 outs a side.
■ A strategy: Forethought, planning and execution.
■ A hire: Chemistry with the existing staff and a high upside potential.
■ A trend: More than a blip on the screen.
■ An innovation: Cutting edge with longevity.
■ A pro league or team business initiative: Diversity from a business perspective.
■ A story that bears watching: The economics of sport.
■ An idea or invention I wish I had thought of: Post-it note pads and Wite-Out.
■ A fantasy job: Commissioner of a major league sports property.
What I Like About …
■ My job: The ability to make a difference.
■ Sports: The competition.
■ Sports business: The volatility.
■ Sports media: Its aggressive and passionate nature.
■ Sports technology: Geared toward the fan.
■ Sports fans: Passion and loyalty.
What I Would Like To …
■ Change: Racism in America.
■ Change in what I do: Not be so anal.
■ See: Less greed.
■ See more of in sports: Genuine appreciation for the fans.
■ See less of in sports: Less “me” and more “we.”
■ See less of in sports business: Greed.
■ Eliminate: November baseball.
What I Don’t Like …
■ In general: Cynicism.
■ Pet peeve: Mistakes created by a lack of preparation or effort.
■ In sports: Unnecessary showmanship.
■ In business: Lack of ethics or honesty.
■ About sports fans: Overly zealous behavior.
What I Like …
■ People: Genuine.
■ That would surprise those who know me: My insecurities.
■ Above all else: Family and friends.
■ About myself: My heart.
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■ Players: Bagwell, Biggio and Guillen.
■ Teams: Those that commit to excellence.
■ Possession: Umatilla (those who know me know where/what that is).
■ Memento: Not a collector of material things, but I have a small collection of personal photos.
■ Time of year: Spring … hope springs eternal.
■ Music: ’70s and ’80s and country.
■ Magazine: Baseball America.
■ Gadget: I do not do gadgets.
■ Chore: Mowing.
■ Hobby: I do not do hobbies … I used to fish.
■ Movies: “Goodfellas,” “High Plains Drifter,” “Major League.”
■ TV: “Seinfeld,” “Everybody Loves Raymond,” “The King of Queens.”
■ Concert: Anything Buffett
■ Artist: Van Arsdale in Marriott hotels.
■ Dessert: Fruit with whipped cream or carrot cake.
■ Drink: Diet Pepsi.
■ Scent: Fresh baked bread.
■ Car: Cadillac DST.
■ Aftershave: Obsession.
■ Quote: “It is better to have character than be one.”
■ Anything to add? Life is a journey, not a destination.
Marketing and Sponsorship
Labor and Agents
BeRecruited.com buys Fanvibe, names Prabhakara CEO
FanVision makes push with PGA Tour
Fox nearly sold out for game, and ESPN’s in the same neighborhood for Home Run Derby
Asking 40 cents a subscriber, Longhorn Network looks to round up distribution
NFL shops new 8-game package
Polar to build apps for MLBPA, NFL Players
Goal: Versus’ new name on-screen by Jan. 1
Versus expands, links Tour coverage to NBCSports.com
Events and Attractions
It’s all about the activation
Bigelow makes tea manly through spots
Chase delivers the rewards
Cisco brings it home
Coke, NASCAR get the party started
Comcast connects with Hispanics
Head & Shoulders reinvents the brand
Hugo Boss likes the look
Mercedes-Benz hits the social highway
Nike 6.0 throws the ultimate house party
State Farm goes to bat
Taco Bell goes mobile with truck, activation