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SPORTSBUSINESS JOURNAL/HARRIS INTERACTIVE POLL

SPORTSBUSINESS JOURNAL/HARRIS INTERACTIVE POLL

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SPORTSBUSINESS JOURNAL/HARRIS INTERACTIVE POLL
Favorite Soft Drinks of Die-Hard and Avid Sports Fans
Mobil
19%
Texaco
17%
Exxon
15%
Amoco
14%
Chevron
14%
Shell
13%
Citgo
11%
BP
10%
Sunoco
6%
Phillips 66
6%
Arco
5%
Getty
2%
Gulf
2%
Sinclair
1%
AutoZone
1%
Local store
29%
Sports Fans' Preference of Texaco
Pro wrestling
25%
Alternative sports
22%
MLS
20%
College football
19%
Women’s college basketball
19%
Olympic Games
18%
NFL
18%
NHL
17%
MLB
17%
Men’s pro tennis
17%
NASCAR
16%
Figure skating
16%
Boxing
16%
NBA
15%
PGA
15%
Men’s college basketball
15%
LPGA
13%
WNBA
12%
Source: Harris Sports Poll eSports Report. The charts are based on an online survey of 5,377 respondents who claim to be die-hard or avid sports fans. To read the chart on the left: 17 percent of die-hard and avid sports fans reported that they use Texaco gasoline. More than one brand could be named. The chart on the right indicates what percentage of each sport’s fans use Texaco: 22 percent of die-hard and avid fans of alternative sports cited Texaco as their favorite brand of gasoline.

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