Newcomers 3Com and AIG top CBS long list of U.S. Open advertisers
Newcomers 3Com and AIG top CBS long list of U.S. Open advertisersPublished August 7, 2000
CBS has sold almost all the advertising time for its broadcasts of the 2000 U.S. Open Tennis Championships, set for Aug. 28 through Sept. 10.
Sources said the network recently cut U.S. Open ad deals with 3Com and AIG, neither of which advertised on CBS' coverage of the '99 Open. Financial terms were not disclosed.
Other recent U.S. Open signings, sources said, include ad deals with IBM and Agilent Technologies, both of which bought time last year. Returnees from a year ago also include MassMutual, Heineken, Tyco International, Lincoln Mercury, Morgan Stanley Dean Witter & Co., Johnson & Johnson, Charles Schwab & Co. and American Express.
EDS, another returning advertiser, is said to be spending much more this year than last.
SPORTS BIOGRAPHIES: SFX Sports Group's Black Canyon Productions is producing several biographies this year for ESPN Classic's "SportsCentury" series. The shows will feature such sports personalities as Charles O. Finley (scheduled for an Aug. 18 premiere), Bob Feller, John Wooden, Bob Knight, Bob Beamon and Adolph Rupp.
ESPN PROMOTIONS: Eight ESPN programming executives have been named directors of brand management at the network.
They are Susan Beddingfield (primary responsibilities are golf, Olympic programming, figure skating, gymnastics and track and field); Dave Brown (college football, including bowl games, and NCAA championships); Brian Carroll (NFL, tennis, rodeo, billiards and other sports); Burke Magnus (motorsports, college basketball, the National Spelling Bee and other properties); Gary Morgenstern (NHL, horse racing and outdoor programming, including the ESPN Great Outdoor Games); Mike Ryan (Major League Baseball, cycling, sailing and skiing); Will Staeger (X Games, Winter X Games and professional basketball programming); and Bob Yalen (boxing, bowling, soccer and fitness programming).
Additionally, ESPN promoted Kelly Laferriere to the newly created position of director, brand management interactive content. Laferriere will be in charge of acquiring new media rights.
TV TENNIS: More hours of national television coverage will be devoted to the Sanex WTA Tour's 2000 Pilot Pen tournament than almost any other women-only tennis event in the United States this year. The only exception is the season-ending Chase Championships.
ESPN and ESPN2 will combine to program 101¼2 hours of coverage of the 2000 Pilot Pen, and CBS will provide a live broadcast of the singles finals Aug. 26 from 1 to 3 p.m. Eastern. Last year, the networks programmed 11 hours of coverage.
The 2000 Pilot Pen, presented by Michelob Light, will take place Aug. 18-26 at the Connecticut Tennis Center at Yale University in New Haven, Conn. Venus Williams, the '99 champion, will defend her title.
CHART TOPPER: "The Official 2000 NBA Championship Home Video," released July 18, debuted at No. 1 on First Alert VideoScan's sports video sales chart (and No. 15 overall). The video, produced by NBA Entertainment and distributed exclusively by USA Home Entertainment, commemorates the Los Angeles Lakers' championship season.
TO THE BOOTH: Mary Joe Fernandez will serve as an analyst for NBC's broadcast Sunday of the singles finals of the Sanex WTA Tour's estyle.com Classic. Fernandez, who still competes part time on the tour, will make her NBC debut, teaming with Tim Ryan and Bud Collins in the broadcast booth.
The estyle.com Classic, formerly the Acura Classic, is held in Manhattan Beach, Calif.
Langdon Brockinton can be reached at firstname.lastname@example.org.
No Topic Name
Coolest Game on Earth now just The Coolest Game
2 cities groups lobby for MLB teams
Active.com broadens coverage
Ax spared Rivals.coms core, focused on new areas, interim CEO says
Ballpark scores low in Columbus poll
Baltimore partners buy their way into lacrosse league
BIGGEST SPONSORS/ADVERTISERS OF NASCAR
Blue Ribbon in review: Good news and bad
B of A pins campaign on Games
Bucks bound ahead on sales of season tix
Cards collecting on $12M McGwire insurance policy
Cincy bonds rate well
Clearinghouse casts a wide Net to match host cities, events
COAST TO COAST
Collins leaves Broadband Sports
Contractor, SMI arent fighting about walkway collapse
Cotter brings entry to NASCAR world for SFX
Craig CARTing away $2.7M
Dont blame medium for messengers flaws
Enron puts its energy into management
EVENTS UP FOR BID
FedEx Express strips down its message for soccer ad
Football League looks at limits
FOR THE RECORD
Foundation to rain cash on soccers roots
Fox Sports Net deal gives ACC 2 cable homes
FSN may ride into Orlando on NASCAR
Global Sports has record revenue in Q2
Host zeros in on marketing for Southern Conference
Hotel chain makes room for Rugby League teams
If businesspeople talked like jocks
Indianapolis sets example for cities courting events
INSIDE THE DEAL
Insuring teams stars not a novel concept
IOC panel OKs tests for EPO
Kansas says NCAA must send state $1.8M
King-Riggs TV movie in works for next year
Late-starting Oakland coming on strong with Super Bowl quest
Longtime team splits after Hall of Fame speech
LPGA SPONSORS SHARE THE GOLD
Messick hired to take NBA global
MLB trade-fest strengthens front-runners and disparity
MLS commissioner says remember the NBA when looking at attendance
Monkey do, monkey sell in Anaheim
NASCAR country gets CART teams in PPI consolidation
NASCAR faces questions, not crisis, as market determines its future
NBA encyclopedia first offering from deal with Doubleday
NCAA board to take up flag
Newcomers 3Com and AIG top CBS long list of U.S. Open advertisers
NFL invites AFL to Super Bowl party
Provident turns a Griffey double play
Raleigh senior tennis stop loses sponsor
Ripken rumor boosts Orioles last-game ticket prices
Ruling scrambles YankeeNets plans for sports network
Sears invests big in NASCAR
Seles leaps from Just Do It to Who?
Small-city commission hunts for a way back to the big time
SMU builds foundation for a comeback
SPORTS COMMISSIONS: PROVIDENCE, R.I.
SPORTSBUSINESS JOURNAL/ESPN SPORTS POLL
SPORTSBUSINESS JOURNAL/HARRIS INTERACTIVE POLL
Super Bowls ad time is more than half sold
Support for tennis pros starts at home
THE NUMBERS GAME
T.J. Maxx signs to sponsor gymnastics tour
Trakus near deal to wire NHL players
USOCs Olympic movement a big one
Webs wrecking cyclone could be hesitancy to give ads proper space
Whos on your guest list for dinner?
Winston-Salem readies campaign to woo MLS
Winston taking its name off
XFLs NY/NJ team rents Giants home