Messick hired to take NBA global

Messick hired to take NBA global



Andrew Messick, who recently joined the NBA in the newly created position of senior vice president, international, says his primary goal is to help “globalize basketball and the NBA brand” through games overseas, television licensing, sponsorships, NBA product sales and grassroots promotions.

“Building international consumer brands is what I have spent my entire career doing,” said Messick, 36, who previously worked at consumer products company Sara Lee Corp. and the consulting firm McKinsey & Co. At Sara Lee, where he spent four years, Messick was president of Nutrimetics North America, a cosmetics and skin-care subsidiary based in Calgary.

He will oversee the NBA’s Latin American offices in Miami and Mexico City; its European offices in Paris, Barcelona, London, Milan and Munich; and its Asian Pacific offices in Tokyo, Hong Kong, Taipei and Melbourne. The NBA declined to reveal what percentage of its revenue comes from overseas.

Much of the NBA’s international focus this summer will be on the Olympic team, in cooperation with USA Basketball, Messick said. The team, made up mostly of NBA stars, will play two games in Japan and one in Melbourne before the Sydney Games.

Last year, the Utah Jazz and Sacramento Kings opened the season with two games in Japan. No regular-season games will be played overseas in the 2000-01 campaign, but “it is something we’re taking a close look at” for the future, Messick said. “We would like to think that in time we can expand regular-season games to more than just Japan.”

The NBA has scheduled a preseason game in Mexico City for the past several years and will do so again this year, he said.

Messick earned a bachelor of arts degree in psychology and economics from the University of California, Davis, and an MBA from Yale.


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