Marketplace RoundupPublished September 13, 2017
In Dallas, Karen Robinson-Jacobs reported 7-Eleven has recruited Cowboys QB Dak Prescott to "create radio spots which will run on digital stations" to promote the company's "15 new 'locally made, chef-inspired, heat-and-eat meals' in 'select markets.'" The selection "includes Italian, homestyle, Asian, and Mexican recipes" (DALLAS MORNING NEWS, 9/12). Also in Dallas, Jon Machota notes Prescott had the NFL's "top-selling jersey over the last week" at Dick's Sporting Goods. Four Cowboys "landed in the top 30 with Prescott in the top spot" and RB Ezekiel Elliott at No. 3. Patriots QB Tom Brady was No. 2, followed by Giants WR Odell Beckham Jr. at No. 4 and Broncos LB Von Miller at No. 5 (DALLAS MORNING NEWS, 9/13).
BANK ON IT: In Boston, Greg Ryan noted former MLBer David Ortiz partnered with locally based Eastern Bank and will "appear in advertisements for the bank, use his considerable social media reach on its behalf, and make public appearances." Ortiz will "be part of the bank’s 'Join Us For Good' campaign, launched this spring with advertisements highlighting its embrace of social justice issues such as gay and immigrant rights." Eastern Bank "long had a similar relationship" with former NFLer Doug Flutie. Eastern Bank Chair & CEO Robert Rivers said that Ortiz and Flutie "may occasionally appear together on the bank’s behalf" (BIZJOURNALS.com, 9/12).
MILLER'S TIME: In Denver, Nicki Jhabvala writes the Broncos' Miller "is a brand" who even has his "own logo." Miller's life has "morphed into a music video, whose meals are crafted by master chefs" and whose "default mode of transportation is a private jet." Miller's logo is "splashed across his professionally made videos on social media." Miller said, "I really wanted to create a commercial type feel with my Instagram platform. You get an entire minute. If I can create my own commercials, put them on my Instagram, a million and one people are going to see that. I don’t really need any big companies to do a commercial for me, I can just do it through social media" (DENVER POST, 9/11).
Marketing and Sponsorship
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Leagues and Governing Bodies
MLB, Union Getting Close On Details For Pitch Clock, With Hope Of Implementing Next Season
Japanese Baseball Phenom Shohei Otani Planning To Play In MLB Next Season
Cyrus Mehri Lays Out Campaign Promises In First Town Hall In Bid For NFLPA Exec Dir
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A's Decide On Downtown Oakland Site For New Ballpark, Hope To Play There In '23
Seattle Mayor Murray's Resignation Could Create New Dynamic In KeyArena Renovation
Flames President & CEO Ken King Says Team Will No Longer Pursue New Arena In Calgary
Senators Believe New Downtown Arena Remains Four Or Five Years Away