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Burger King Spot Leads New Sports Ads In Exposure; Wimbledon Providing For Advertisers

Burger King Spot Leads New Sports Ads In Exposure; Wimbledon Providing For Advertisers

By David Broughton, Research Director

Published

Burger King's "Summer Deal" spot, which touts its grilled hot dogs, generated 16.4 million media impressions from July 3-9 in U.S. households across national linear (live and time-shifted), VOD, OTT and local TV, according to an SBJ/SBD analysis of data from real-time TV ad attention analytics company iSpot.tv. That was the most of any of the 113 ads that debuted during sports programming that week. However, Farmers Insurance's French Open spot featuring Andre Agassi earned the highest attention score of the top five ads, at 99.2%, meaning that less than 1% of viewers interrupted the ad for any reason.

NEW ADS WITH MOST IMPRESSIONS DURING SPORTS TELECASTS (JULY 3-9)
BRAND (SPOT)
IMPRESSIONS*
AIRINGS*
TV
 SPEND**
AGENCY
SPORTS
 PROGRAMMING
Burger King
(“Summer Deal”)
16,357,349
228
$4,641,418
Pitch
WWE "Monday Night Raw"
(USA); "SportsCenter" (ESPN)
Geico
(“Running of the Bulldogs”)
14,571,225
154
$2,036,883
The Martin
Agency
Tour de France (NBC);
MLB (Fox); Wimbledon (ESPN)
Farmers Insurance
(“Hall of Claims:
Swing Set Standoff”)
11,488,192
39
$1,776,302
RPA
Wimbledon (ESPN)
Lavazza (“Roland Garros
2017,” with Andre Agassi)
9,393,679
41
$208,271
n/a
Wimbledon (ESPN)
Bass Pro Shops
(“T-Shirts & Tents”)
7,982,377
173
$460,010
n/a
Wimbledon (ESPN)

NOTES: * = During sports programming. ** = Includes some non-sports programming.

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