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Audience Analysis: Kentucky NASCAR Cup Series Race Hits New Low On NBCSN

Audience Analysis: Kentucky NASCAR Cup Series Race Hits New Low On NBCSN

By Austin Karp, Assistant Managing Editor

Published

NBCSN on Saturday night averaged 2.71 million viewers for the Monster Energy NASCAR Cup Series Quaker State 400, marking a new low for the primetime race at Kentucky Speedway. The Kentucky telecast has declined each of the last four years. Last year’s race averaged 3.19 miillion viewers, while the ’15 race drew 3.22 million viewers in its first year on NBCSN. It debuted in ’11 on TNT to 4.97 million viewers.

GAME ON: Sunday night’s episode of “Celebrity Family Feud” on ABC featured several sports stars participating. In one contest, current NFLers including Le'Veon Bell and Joe Thomas took on several former NFLers including Marshall Faulk and Rod Woodson. In another contest, former NBAers including James Worthy and Gary Payton faced off against former MLBers including Ozzie Smith and Pedro Martinez. The episode averaged 6.84 million viewers from 8:00-9:00pm ET, just below the show’s season-to-date average of 6.96 million viewers after five episodes. Meanwhile, ABC on Sunday night also had a sports-themed episode of “The $100,000 Pyramid” featuring Panthers QB Cam Newton vs. Giants WR Brandon Marshall and Titans WR Eric Decker vs. Gold Medal-winning U.S. speedskater Apolo Ohno. That episode averaged 4.61 million viewers from 10:00-11:00pm, below the show’s average of 5.18 million viewers through five episodes this season to date.

The chart below lists final audience figures from select recent sports telecasts.
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
CONCACAF Gold Cup:
Mexico-El Salvador
7/9
Univision
9:30-11:30pm
n/a
3,549
Monster Energy NASCAR Cup Series:
Quaker State 400 (Kentucky)
7/8
NBCSN
7:55-10:53pm
1.6
2,710
MLB: (regional)
7/8
Fox
7:13-10:33pm
1.6
2,539
PGA Tour: Greenbrier Classic:
Final Round
7/9
CBS
3:00-6:00pm
1.5
2,222
PGA Tour: Greenbrier Classic:
Third Round
7/8
CBS
3:00-6:00pm
1.2
1,751
MLB: Tigers-Indians
7/9
ESPN
8:00-11:59pm
0.9
1,408
CONCACAF Gold Cup:
U.S.-Panama
7/8
Fox
5:00-7:00pm
0.8
1,300
CONCACAF Gold Cup:
Curacao-Jamaica
7/9
Univision
7:00-9:00pm
n/a
1,222
Nathan's Hot Dog Eating Contest
7/4
ESPN2
12:00-1:06pm
n/a
1,114
NBA Summer League:
Celtics-Lakers
7/8
ESPN
8:30-10:34pm
0.7
1,106
CONCACAF Gold Cup:
Honduras-Costa Rica
7/7
UniMas
9:30-11:30pm
n/a
1,072
CONCACAF Gold Cup:
U.S.-Panama
7/8
Univision
5:00-7:00pm
n/a
1,070
"NASCAR Cup Countdown"
7/8
NBCSN
7:00-7:30pm
n/a
1,054
Track & Field:
IAAF Diamond League (taped)
7/9
NBC
1:00-3:00pm
0.7
1,004
NASCAR Xfinity Series:
Alsco 300 (Kentucky)*
7/8
NBCSN
12:15-2:48pm
0.7
975
"NASCAR Cup Postrace"
7/8
NBCSN
10:53-11:47pm
n/a
964
Wimbledon: early rounds
7/8
ESPN
8:00am-5:00pm
0.7
957
Breeders' Cup Challenge:
Belmont Oaks
7/8
NBC
4:30-6:00pm
0.6
889
NBA Summer League:
Clippers-Lakers
7/7
ESPN
8:30-11:05pm
n/a
879
CONCACAF Gold Cup:
Martinique-Nicaragua
7/8
Univision
7:00-9:00pm
n/a
868
Tour de France: Stage 8
7/8
NBC
8:00am-12:00pm
0.6
845
Track & Field:
IAAF Diamond League (taped)
7/8
NBC
2:00-3:30pm
0.5
770
Wimbledon (Week 1 highlights)
7/9
ABC
3:00-6:00pm
0.5
670
Tour de France: Stage 9 (taped)
7/9
NBC
3:00-4:30pm
0.5
635
Lucas Oil Pro Motocross:
Southwick National
7/8
NBC
3:30-4:30pm
0.4
614
Major League Fishing (taped)
7/8
CBS
2:00-3:00pm
0.4
558
Lucas Oil Late Model
Dirt Racing Series (taped)
7/9
CBS
2:00-3:00pm
0.4
535
"SportsCenter Special:
Everest No Filter"
7/8
ABC
4:00-5:00pm
0.3
439
"World of X Games:
Minneapolis preview"
7/8
ABC
3:00-4:00pm
0.3
408

NOTE: * = Moved from Friday night to Saturday afternoon due to inclement weather.

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