Marketplace RoundupPublished April 20, 2017
In Jonesboro, Miya Garrett in Arkansas State's student newspaper reports the school has signed a seven-year, $11M "partnership extension with Adidas" that will keep it with the brand through the '22-23 academic season. The athletic department "initially held an agreement with an annual value of $345,000 and provided a promised value of $215,000" (Arkansas State University HERALD, 4/19 issue).
SAVE SOME FOR THE FISH: Michael Phelps is joining Colgate-Palmolive's water conservation awareness effort as a global ambassador. Phelps made the media rounds earlier this week to promote an effort that will help raise awareness for the "Save Water" program (Colgate-Palmolive).
THE SAFE BET: MEDIAPOST's Wayne Friedman noted RSNs "maintain their popularity with advertisers -- and viewers." Barclays media analyst Kannan Venkateshwar said that ad sellout levels on RSNs "were at 80%" prior to MLB Opening Day. Across 29 RSNs, Venkateshwar said that there have been "six new advertisers with advertising deals worth more than" $1M. He added that some clients are "shifting budgets out of entertainment prime-time programming to sports" -- in part "due to concerns over brand safety" (MEDIAPOST.com, 4/17).
World Congress of Sports
Turner's Levy Acknowledges Networks Know More Changes Coming To Content Delivery
RSNs Continue To Do Strong Business On The Backs Of Local Teams' Popularity
Media Fragmentation Could Work To Sponsors' Advantage With Right Campaigns
Athletes Walk Fine Line Between Being Social Activist And Successful Product Endorser
Golf Leaders Talk About Handling Trump's Impact On Game With Potential Backlash
Top Sports Execs, Leagues Continue To Be Excited About E-Sports Possibilities
Going, Going, Gone? Adidas President Has Dire Prediction For College Athletics
Food For Thought: Overcharging For Concessions Could Leave A Bad Taste
It's A New Day: Unprecedented Growth Continues To Spur New Era
Marketing and Sponsorship
NBA Regular-Season Viewership Down 6% During First Year Of New Media Rights Deal
Phil Simms Lands On CBS Pregame Show After Losing Top Game Analyst Spot
ESPN's Burke Magnus Says Network Has "High Expectations" For '17 "MNF" Schedule
Buccaneers Chosen For HBO's "Hard Knocks" Because Of Team's Young Stars, Potential