Marketplace RoundupPublished March 20, 2017
SLOPE STAR: In N.Y., Bill Pennington noted companies are "lining up to attach themselves" to Gold Medal-winning U.S. skier Mikaela Shiffrin. She has "remained loyal to her current sponsors," making appearances this past week at the Audi FIS World Cup Finals in Aspen for Oakley and pasta maker Barilla. Her presence as a "marketed entity may be in its infancy, especially approaching" next year's PyeongChang Games (N.Y. TIMES, 3/18). Shiffrin was profiled on "Nightline" last night, with ABC's Gloria Riviera noting the skier also has deals with Red Bull and watchmaker Longines. Shiffrin’s mother, Eileen, said there "will be 50 or 60 people at the bottom of a ski area waiting for autographs" from her daughter. Eileen: "It’s easy for us to accept too many appointments for her, appearances or obligations, and we’ve seen it backfire. It makes her so tired and then she can’t even ski” ("Nightline," ABC, 3/19).
THREE-HOUR TOUR: American Express on Saturday as part of its deal with the Warriors hosted the third "All For Dub Nation" watch party. The sold-out viewing of Bucks-Warriors, exclusively for hundreds of AmEx Card Members, took place on the S.S. Dub Nation, a private cruise that sailed on the S.F. Bay. Special appearances included former NBAers Muggsy Bogues and Adonal Foyle (AmEx).
Marketing and Sponsorship
Leagues and Governing Bodies
Lakers Ownership Rift Between Jeanie Buss, Brothers Inches Toward Resolution
No Place Like Home: A's Affirm Oakland Commitment With Ad Campaign Debut
Atlanta United Fans Report Improved Experience; Club 2-For-2 On Home Sellouts
Bruins Using Twitter Videos, Web Series To Better Connect With Fans
NBA Franchise Notes: Doc Rivers Distances Himself From Potential Role With Magic
Events and Attractions
Return Of NCAA Tourney To South Carolina Marred By Confederate Flag Outside Arena
WBC Sets New Attendance Record; Does Event Need To Be Part Of MLB All-Star Weekend?
Arnold Palmer Invitational Sees Attendance Rise In First Year Without The King
Source: Breeders' Cup Officials Visit Laurel Park, Increasing Hopes Track Will Land Race