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Bruins Using Twitter Videos, Web Series To Better Connect With Fans

Bruins Using Twitter Videos, Web Series To Better Connect With Fans

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The Bruins are "taking their Twitter videos to a whole new level" by using the social media site to "replay game highlights and share footage of on-ice action," according to Olivia Vanni of the BOSTON HERALD. The team has also been "showing snippets, like locker room confessionals." Bruins LW Brad Marchand, in an episode of "Behind the B," a web series that earned the Bruins a New England Emmy Award for best sports series, "confesses his affinity for pizza." On March 15, the Bruins "tweeted out footage of Marchand ... repeatedly asking, 'Where's the pizza at?'" So far, the Twitter video has "been watched nearly 30,000 times" (BOSTON HERALD, 3/20).

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