Highly Anticipated MLS Season Set To Begin As League Targets Continued Growth
Highly Anticipated MLS Season Set To Begin As League Targets Continued GrowthPublished March 7, 2014
DREAMING BIG: SB NATION wrote the '14 MLS season "represents a harbinger of what's to come." With "stability no longer an issue, MLS is finally starting to dream big." This season "could well be remembered as one of the major turning points in the league's history." It also "promises to be the finest show that MLS has put on yet" (SBNATION.com, 3/6). SPORTSNET's James Sharman wrote MLS "has climbed enormous mountains" since the its early days, and "has plans to scale yet more heights." This "isn’t the finished product by a long way, and while MLS certainly has many faults, chances are if you tune into a match this season you’ll enjoy a good quality contest between two decent teams with a sprinkling of star power thrown in." MLS is "light years removed from the early days when the league was new and low on respect." Sharman: "Some people still haven’t come around. The haters gonna hate. But that’s OK: they don’t know what they’re missing" (SPORTSNET.ca, 3/6).
WORK STILL TO BE DONE: GOAL.com's Ives Galarcep writes, "It sure does seem like MLS is riding high, and in many ways it is," but "don’t pop the champagne yet because as the league prepares for its final year as a teenager, it still has some growing up to do." Consider that 13 of the league's 19 head coaches "have never coached a pro team other than the one they currently coach." The age range of 17-21 is one where MLS "still isn’t producing enough pro-ready prospects, or providing enough true development for them." Sounders F Clint Dempsey and Toronto FC MF Michael Bradley were "historic signings, but the type of elite-level foreign signings like David Beckham and Thierry Henry that once seemed likely to occur more often simply haven’t." This "could be addressed in a year, when Orlando City arrives" with AC Milan F Kaka, who team officials "are quietly confident will make his way to Disney World to play, and when NYC FC "shows up with the backing of the deep-pocketed owners of Manchester City" (GOAL.com, 3/7).
WORLD CUP CONNECTION: SI.com's Brian Straus noted MLS is "hitching its PR wagon to this summer's World Cup." The league's marketing material is "bathed in Brazilian yellow while three slogans set the stage for a 2014 season that’s about far more than the pursuit of an MLS Cup title." The league's new campaign, "For Club & Country," "highlights players’ dual loyalties." And "March to Brazil" targets a "summer climax, not December’s championship final." The "It All Starts Here" component "reminds us that coach Jurgen Klinsmann’s team may rise or fall depending on the performance of his MLS charges." Only four of the 23 players who were on the U.S. squad for the '10 World Cup "were on MLS rosters." This May, that number "could more than triple" (SI.com, 3/5).
Marketing and Sponsorship
Verizon Nearing 10-Year, $100M Deal To Serve As IndyCar Series Title Sponsor
Manziel Signs Multiyear Deal With Nike, Will Be Highest Paid Rookie Of '14 Class
LeBron James Complains About NBA's Sleeved Jerseys After Poor Shooting Performance
Adidas Stays "Fairly Conventional" With '14 Postseason Jerseys After Garish '13 Line
Puma Uses Ash Wednesday "Stunt" To Reveal Italy World Cup Jersey On City Streets
Citi, P&G, The Hartford Release Paralympic-Themed Ads For Live Broadcasts
Tony Stewart Dishes On Mobil 1 Web Series That Spoofs On "Smokey And The Bandit"
Shaquille O'Neal Seeking Funding To Launch "Shaq Fu" Video Game Sequel
Leagues and Governing Bodies
Devils Slip To 27th In League Attendance, But Team Brass Not Panicking
Bills Raise Season-Ticket Prices For First Time Since '10, Adopt Variable Pricing Plan
Indians Seeing Slight Increase In Season-Ticket Sales, Shapiro Hopes To Reach 8,000
NBA Franchise Note: Leonsis Quiet About Grunfeld's Future Despite Improved Play
Wolff Considering Building Temporary Bay Area Ballpark During Coliseum Negotiations
Royal Caribbean Speaks Out Against MLS Stadium Near Its PortMiami HQ
City Of St. Paul, Developer Ryan Cos. Reach Agreement On $43.8M Downtown Ballpark
One Daytona Scores Another $20M Grant From County, Will Break Ground This Summer