Marketplace RoundupPublished May 30, 2013
Reebok-CCM Hockey has signed Seth Jones, Nathan MacKinnon and Jonathan Drouin to multiyear deals. The three NHL prospects -- all expected to go in the top five picks of this year’s NHL Draft -- will exclusively use CCM equipment, including the RBZ skate and RBZ Stage 2 stick, which are being released on July 19. Terms of the agreements were not disclosed (Christopher Botta, Staff Writer).
TIME TO DRIVE THE BALL: In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports MLB sponsor Chevrolet will be the title sponsor of the Home Run Derby this year. The move “expands Chevy’s MLB All-Star Game rights, which already encompass sponsorships of the annual Red Carpet Parade of players on MLB Network and the MLB All-Star Game MVP Award, the Fox pregame, and ads in the game telecast.” Activation plans are "incomplete” beyond the media buy. Chevy's deal for the Derby is only for '13. State Farm had titled the event the past six years (SPORTSBUSINESS JOURNAL, 5/27 issue).
PROVE YOUR WORTH: ESPN DALLAS' Calvin Watkins cited a source as saying that Cowboys WR Dez Bryant "won't receive payment from the Jordan Brand for the first year" of a three-year deal. The source said that Bryant "wants to prove" to Bobcats Owner Michael Jordan "that he won't get into any trouble." If Bryant "can do that, he'll receive the salary in the second year of the deal" (ESPNDALLAS.com, 5/29).
FILL YOUR PLATE: In Memphis, Richard Locker reports Tennessee state Sen. Jim Kyle yesterday filed a bill "to create a Memphis Grizzlies specialty license plate." Proceeds from the plates "would support the Grizzlies Charitable Foundation, which funds youth sports and mentoring programs in Shelby County." The Tennessee legislature is "out of session until January, which means the measure cannot be approved until at least early 2014" (Memphis COMMERCIAL APPEAL, 5/30).
Marketing and Sponsorship
Finebaum Talks About Decision To Sign With ESPN, Hopes Show Doesn't Change Much
ESPN's Connolly Feeling "Really Good" About Ongoing Development Of SEC Network
ESPN Expands Coverage Of NCAA Baseball Tournament To Show All 16 Regionals
Yahoo-NBC Sports Retains Top Spot In April ComScore Traffic Rankings
Leagues and Governing Bodies
Labor and Agents
Roland Garros Expansion Faces Court Battle, But French Open Execs Vow To Press On
ISC Partners With Jacoby Group On New Retail/Entertainment/Living Complex In Daytona
Vanderbilt Planning In-Depth Fan Survey, Focus Groups To Determine Stadium Upgrades
BOK Center Bucks Trend Of Venues Having Declining Revenue After Honeymoon Period
Events and Attractions
Intersport Activation Summit: Chicago Mayor Kicks Off Day Two Talking About City's Facilities
Intersport Activation Summit: The Sophistication Of Experiential Marketing
Intersport Activation Summit: Marketing To Hispanics Involves More Than Soccer
Intersport Activation Summit: Bodenheimer Discusses Leadership, Media Rights
Intersport Activation Summit: Taco Bell President Brian Niccol Emphasizes Authenticity