Microsite

Check Out The Latest Headlines From London At SBD/SBJ's Olympic Site

Published August 6, 2012

SportsBusiness Daily/SportsBusiness Journal has launched a free website exclusively geared to the Summer Games that will feature news, video, blogs and much more from London. See the site today for the following news:

Inside 'new' NBC's Olympic Games: Hot start helps execs stay positive

Still hard at work, new role gives Ebersol time to enjoy Games

Revamped sales strategy helps IOC boost media rights fees

BMW finds creative way to market its Mini inside Olympic stadium

Comcast's Brian Roberts:'We see these Olympics as a real laboratory'

Podcast From A Pub: Mickle chats with Chris Welton, CEO of Helios

Catching Up With: Fred Popp, longtime SME executive, London resident

Meanwhile, see today’s issue of SBD Global for the following stories you may have missed:

Britain's Jessica Ennis' Heptathlon Gold Medal Could Be Worth Millions

FIFA Struggling To Sell World Cup Sponsorships Allotted For Local Companies

CBC Says It Will At Least Break Even On  '14 Sochi, '16 Rio Games

Eccelstone Prefers London Grand Prix Over Olympic Stadium Race