Marketplace RoundupPublished July 27, 2012
The Rams named Boxing Clever, St. Louis, their advertising agency of record. The deal will encompass print, TV and radio ads, as well as promotions, events, social media and digital marketing. The firm's first assignment with the team will be to create branding and messaging for the '12 NFL season, including TV ads that Boxing Clever is already producing. The Rams' previous agency of record was WhiteSpace, Akron, which worked on miscellaneous marketing efforts in '10 and partnered with the team in '08 for its "Bring It" campaign (THE DAILY).
CHEVY RUNS DEEP: FOXSPORTS.com’s Lee Spencer reported the Chevrolet Camaro “will compete in the NASCAR Nationwide Series beginning in 2013.” Chevy on Thursday “unveiled the Camaro SS at Indianapolis Motor Speedway.” The Camaro was “just re-introduced into the new car market three years ago.” In ‘10 and ‘11, Camaro “led its segment in sales and once again tops the chart in 2012.” While the ‘13 Camaro has “yet to hit the racetrack,” Chevy Racing Oval Track Group Manager Pat Suhy said that the teams “will be testing in earnest before the car debuts in competition at Daytona in February” (FOXSPORTS.com, 7/26).
MONEY MAKERS: Data from sponsorship measurement firm Joyce Julius shows that among auto brands during Sprint Cup Series telecasts (points races), Chevy tops all brands in exposure value to date with $57.62M. No driver received more exposure value in the first half of the Sprint Cup season than Jimmie Johnson, who has received $45.28M of exposure value, compared to Dale Earnhardt Jr., who ranks second with $44.91M in exposure (Joyce Julius).
LOOK-ALIKES: In Portland, Allan Brettman reports adidas Thursday “introduced the adizero Primeknit, its version of a one-piece knit upper running shoe.” This follows Nike's introduction in February “of the Flyknit running shoe.” The Primeknit construction “is virtually identical to that of Flyknit,” but Nike officials have “emphasized Flyknit’s sustainability features.” Primeknit appears to “feature the same environmental benefits,” but a news release from adidas on Thursday “emphasized the shoe's appearance” (Portland OREGONIAN, 7/27).
London The Center Of The World's Focus As 30th Summer Olympics Begin
Bannister Favored To Light Flame As Anticipation For Opening Ceremony Rises
NBC OK With Costas Following Through On Plans To Mention Denied Moment Of Silence
NBC News' Delegation In London Dwarfs Other Networks; Does That Impact News Judgment?
Canada's CTV Says CBC Infringed On Olympic Rights During Interview From Athlete's Village
IOC Requests Pro-Obama Group Pull Spot With Olympic Footage
American Pride: USOC Sponsors Hilton, 24 Hour Fitness To Re-Up Through '16
Olympic Marketing Notes: Opening Ceremony Outfits For Various Countries Reviewed
Michael Phelps Will Have Career Options After He Retires From Swimming
Stern: Nothing Definitive, No Rush To Determine Age Limit For Future Team USA Men's BBall
Olympic Notes: London's Basketball Arena Could Reappear In Rio
Medal Stand: Olympic Torch Relay Goes Off Without A Hitch Amid Large Crowds
Check Out The Latest Headlines From London At SBD/SBJ's Olympic Site
Marketing and Sponsorship
Leagues and Governing Bodies
Browns Confirm They Have Been Approached By Investor; Size Of Investment Unknown
Nets To Open Season At Home Against Knicks; Yormark Hopes For A Great Rivalry
Jags Owner Shad Khan Discusses Ticket Sales, Overseas Games, TV Blackouts
Pirates' On-Field Success Leads To Increased Ticket, Merchandise Sales
MLS Red Bulls Will Include Season-Ticket Holder Names On Jerseys For Exhibition Game