MLB Teams' Spending On Draftees Drops 11% In First Year Under New CBA Restrictions
Published July 19, 2012Orioles selected P Kevin Gausman with the fourth overall pick in the '12 draft
IN PURSUIT OF PARITY: MLB.com's Jonathan Mayo noted the Royals were the "biggest winner in the first Competitive Balance Lottery," held yesterday at MLB Network Studios. The Royals received the "first pick in the official drawing," meaning that the team, as it stands now, "will get [an] additional pick in the 2013 First-Year Player Draft at No. 32 overall." The Pirates received the "second of six 'Round A' picks, with the D-backs getting the third." The Orioles, Reds and Marlins "round out Round A." Reps from many of the contending teams "were on hand to watch the drawing and the results were announced on the Network." The original 13 teams "entered into the lottery were a combination of the 10 lowest revenue clubs and 10 lowest market teams." The Tigers were added to "Round B because they were the lone team not in the original group that receives revenue sharing money" (MLB.com, 7/18). Rays President Matt Silverman, after "losing out on a 'trifling' extra draft pick" in the competitive balance lottery, said that significant "change is needed to the game's overall economic structure." Silverman said, "We've been involved in baseball for seven years, long enough to see two new basic agreements get ratified. From Day 1, we have advocated for meaningful change, especially when it comes to addressing the dramatic imbalances in our game. Meaningful change has not occurred. It must go well beyond a trifling draft pick that a team in our position may or, as (Wednesday) showed, may not be fortunate enough to receive." In Tampa, Marc Topkin notes the competitive balance lottery "was added as part of the new labor agreement to provide an additional pick in next year's draft to small-market and low-revenue teams." But the Rays, "despite being both, missed out, while less needy teams" got extra picks (TAMPA BAY TIMES, 7/19).
NOT WILD ABOUT IT: ESPN.com's Buster Olney noted MLB has "worked to bolster the integrity of the division races and reward teams for prevailing through the grind of 162 games." But in doing that, the league "may have diminished the perceived value of a wild-card berth to the degree that some teams won't extend themselves in pursuit of that carrot." The trade market this year "has been surprisingly stagnant, general managers report, and the perception of some of them is that the reduced value of a wild-card berth is partly to blame for that" (ESPN.com, 7/17).
Marketing and Sponsorship
Lin Could Follow Marketing Trail In Houston That Yao Ming Blazed
U.S. House Rejects Bill To End Military's Sports Sponsorship By Vote Of 216-202
Nationwide Rolls Out New Ad Campaign Featuring Dale Jr., Danica
NASCAR Names Ogilvy & Mather Its Agency Of Record After Four-Month Search
Tiger Woods' Marketing Appeal Seems To Be Quietly Gaining Momentum
Growth Spurt: Adidas Plans To Open 600 Stores In China By The End Of '12
Smart Move: MLS To Use Adidas Micoach Elite System League-Wide Next Season
Marketplace Roundup