- Marketing and Sponsorship
- Lin Could Follow Marketing Trail In Houston That Yao Ming Blazed
- U.S. House Rejects Bill To End Military's Sports Sponsorship By Vote Of 216-202
- Nationwide Rolls Out New Ad Campaign Featuring Dale Jr., Danica
- NASCAR Names Ogilvy & Mather Its Agency Of Record After Four-Month Search
- Tiger Woods' Marketing Appeal Seems To Be Quietly Gaining Momentum
- Growth Spurt: Adidas Plans To Open 600 Stores In China By The End Of '12
- Smart Move: MLS To Use Adidas Micoach Elite System League-Wide Next Season
- Marketplace Roundup
- Media
- BBC's U.K. Games Rights Deal Adds To IOC's $1B Total Raised In Latest Negotiation Round
- Paging Carnac: ESPNU To Debut Net's First Late-Night Show Next Month
- Sports Illustrated Personnel Cuts Include 13 Buyouts And 3 Layoffs
- Fun & Games: TSN's "SportsCentre" Aims To Reinvigorate Highlight Show
- Leagues and Governing Bodies
- NHL, Union Resume Talks In N.Y.; Players Unfazed By League's Bold CBA Proposal
- MLB Teams' Spending On Draftees Drops 11% In First Year Under New CBA Restrictions
- NFL Refs Say No New Negotiating Sessions Planned, Raise Concerns About Player Safety
- Franchises
- Major Changes Coming For MLSE Board As Sale To Rogers, BCE Nears Completion
- Slippery Slope: Fans, Local Media Voice Displeasure As Rockies Tumble In Standings
- Franchise Notes
- Facilities
- L.A. Coliseum Expected To Lose Millions For FY '12-13; Group Sued By Nonprofit, L.A. Times
- Superdome, New Orleans Arena Get More Than $300,000 To Expand Wi-Fi Network
- St. Paul Endorses Financial Plan For New Ballpark For Independent League Saints
- Olympics
- From Security To Strikes To Water, Issues Still Plague London
- Source: Relations Bad Between London Games Creative Dir Boyle, Olympic Broadcasting Crew
- Nightly London Games Light Show Will Be Dictated By Mood Of British Tweets
- Colleges
- Following Suit: Pitt Joins 'Cuse In Agreeing To Pay Big East $7.5M For Early Exit To ACC
- Events and Attractions
- Indianapolis To Bid To Host '18 Super Bowl After Positive Financial Impact This Year
- People and Pop Culture
- Catching Up With USTA Chief Revenue Officer Lew Sherr
- Executive Transactions
- Names In The News
- Research and Ratings
- MLB Draft Bonuses Down From Record Levels Last Year In Wake Of New CBA
- Classified Advertisements
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- SBJ In-Depth: College Football
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