SBJ In-Depth: College FootballPublished July 18, 2012
Conference realignment. Media rights deals. Talk of a championship playoff. Football continues to drive change in the collegiate landscape and the sport’s revenue growth shows little sign of slowing. We’ll talk with the stakeholders in college football to see how they’re responding to the demand to continue that growth curve and see how they are leveraging the sport’s popularity among its rabid fan base. Before the first kickoff, find out the storylines to watch in the season ahead.
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Marketing and Sponsorship
Packers Renew MillerCoors Deal; Brewer To Have Increased Presence At Lambeau Field
Behind Red Sox' On-Field Struggles, Team Sees Single-Digit Decline In Merchandise Sales
Sports Leagues Fight Conservative Lawmakers To Maintain Military Sponsorship Spending
Swoosh There It Is: Adidas Loses Out With Nike Sponsoring All Team USA Men's BBall Players
Olympic Marketing Moratorium Begins To The Displeasure Of Athletes And Reps
EPL's Chelsea Signs Three-Year Deal With Russian Energy Company Gazprom
Leagues and Governing Bodies
Edmonton Votes To Develop New Oilers Arena Design; Cuts Weighed For Current Model
Bills, Erie County Unlikely To Finalize New Ralph Wilson Stadium Lease Before Training Camp
What's In A Name? DNC Officials Refer To Bank Of America Stadium As "Panthers Stadium"
Cola Wars: Vikings, Univ. Of Minnesota Face Conflicting Contract Issues With Pepsi, Coke
British Government Readies Up To 2,000 Additional Troops For London Games
LOCOG Officials Remove 500,000 Soccer Tickets, Hope To Ensure Full Stadiums
Opening Ceremony Shortened After Rehearsal Raises Concerns About Length
USA Swimming Pairs With Disney For New PSA Encouraging Viewers To Swim
Olympic Notes: Organizers Dismiss Concerns Over Traffic, Security, Weather