LOCOG Officials Try To Recover From Security Concerns, Mobilize U.K. Guards For GamesPublished July 13, 2012
PUTTING OUT THE FIRE: In London, Paul Kelso notes IOC President Jacques Rogge “attempted to play down the severity of the issues facing London, but acknowledged that athletes and officials should be braced for delays in the days leading up to the opening ceremony.” Asked if London’s planning was “falling at the final hurdle,” Rogge said: “No, definitely not. This is not peculiar to London, we have always had difficulties in the time leading up to the Games, this is something that does not worry us, it will be fine by the time of the opening ceremony.” He added, “We have been informed that the security will not be affected by this. It will have to be solved by LOCOG and the Government but we are very optimistic that all the provisions will be taken” (London TELEGRAPH, 7/13). Also in London, Magnay, Kirkup & Kelso cite confidential U.K. Home Office documents as indicating that G4S has “had its fee for managing civilian security staff for the Games rise” from $11.3M to $92.9M. The documents revealed that the fee the company takes for running its Olympic office “has risen more than 10 times faster than its spending on recruitment.” G4S on Thursday said that it “has so far trained and deployed only 4,000 of the 10,400 guards it is contracted to provide” (London TELEGRAPH, 7/13).
LEAVING A MARK? The London TELEGRAPH’s Kelso writes the security issue is “the most serious of a raft of challenges that have assailed organisers in the last 24 hours.” LOCOG said that it “would be scrutinising the contract to assess whether penalties could be applied to claw back some of the money” (London TELEGRAPH, 7/13). INDEPENDENT TELEVISION NEWS’ Keir Simmons said, “If the aim was to avoid the Games looking like a military operation, there’s not much hope of that now. In places on the Olympic Park today soldiers were as much in evidence as G4S staff" ("NewsHour," PBS, 7/12). A FINANCIAL TIMES editorial states G4S “emerges from the story with little credit.” The company has had “plenty of time to find the 10,000 employees it contracted to supply,” and it is “amateurish to admit defeat on the eve of the games” (FINANCIAL TIMES, 7/13). But in London, Lucy Tobin writes the security issue will “hardly make a dent on G4S's bottom line.” The company's revenues hit $11.6B last year, with profits of $431.6M. A contract worth “a couple of hundred million was just pocket money, more about giving G4S a reason to shout about itself” (London INDEPENDENT, 7/13).
MOBILIZING THE TROOPS: In London, Haynes, O’Connor, O’Neill & Ford report the U.K. Army is “searching for land to set up a military camp after being called in at the last minute to provide emergency security for the Olympic Games.” Sources said that Scotland Yard “became alarmed at G4S’s readiness for the Games when a senior officer, visiting the Olympic Park, encountered a uniformed G4S guard who neither spoke nor understood English” (LONDON TIMES, 7/13).
Marketing and Sponsorship
Nike Removes Joe Paterno's Name From Child Development Center, A First For The Company
National Guard Has "No Plans" To Drop Its NASCAR Sponsorship
Barclays Agrees To Three-Year Extension Of EPL Title Sponsorship
Ralph Lauren Draws Criticism From Lawmakers Over Team USA Uniforms Made In China
Marvel Entertainment Teams Up With Russell Athletic For New Collegiate Apparel Program
Adidas Looks To The '70s For Design Of New Texas A&M Football Uniforms
StubHub Inks Deal With Sunderland, Everton; Viagogo In Talks With Other EPL Clubs
Moet & Chandon Sign On As Official Champagne Of The PGA Of America
Leagues and Governing Bodies
Dolphins Undecided About Using NFL's New Blackout Rule, But Pushing For No Blackouts
Colts Owner Jim Irsay Sends Letter To Season-Ticket Holders Defending Blackout Decision
Astros Owner Crane Discusses Team's Struggles On The Field And At The Gate
Indians Hope To Boost Attendance With New Parking, Concessions Promos
MLB Franchise Notes: Ted Lerner Talks Rise In Nationals Attendance This Season
NHL Franchise Notes: Anti-Coyotes Arena Referendum Group 300 Signatures Short