Marketplace RoundupPublished July 10, 2012
Heat G Mario Chalmers appeared on Fox Business’ “Varney & Company” to promote his new signature Spalding shoe called “The Thread” due out in October. Chalmers said Spalding is “still working” on his logo, but noted it will be Spalding’s first-ever shoe. Chalmers: “It’s going to be a catch, but with Spalding we got something new going and hopefully we take over the market” (“Varney & Company,” Fox Business, 7/9). ESPN’s Lindsay Czarniak said to Chalmers, “Your teammates have criticized you a little bit for your shoes, I have heard. ... Can you tell what the deal is there?” Chalmers said, “It’s just a new basketball shoe that we’re coming out with, and anytime somebody sees something different, they’re going to make fun of it. That’s just the thing, LeBron and them are always talking about my shoes” (“SportsCenter,” ESPN, 7/10).
IN THE COURTS: COURTHOUSE NEWS’ Joe Harris reported Rawlings has sued Wilson, claiming that the glove Wilson made for Reds 2B Brandon Phillips "violates Rawlings' Gold Glove trademark.” Rawlings claimed Wilson this year started a promotion in which Phillips' glove sports a “metallic gold-colored webbing, stitching and lettering that was manufactured by Wilson." Rawlings is seeking “damages for trademark infringement, unfair competition, trademark dilution and false advertising.” Harris noted Wilson is “the lone defendant,” as Phillips is “not a party to the complaint” (COURTHOUSENEWS.com, 7/6).
A LITTLE BIRDIE TOLD ME...: MARKETING magazine’s Shearman & Reynolds report LOCOG and Twitter “remain in talks about the enforcement of digital advertising guidelines during the Olympic Games, with 'confusion' prevailing little more than two weeks before the start of what has been billed the world's first 'social Olympics.’” LOCOG earlier this year “was in talks with Twitter to ensure that the microblogging platform would not be used for ambush marketing during London 2012.” Sources said that the negotiations are “ongoing, as the two work out 'line by line' how to police social-media marketing and protect the Olympics' official sponsors.” It is “understood that non-sponsors will not be allowed to buy promoted Twitter ads based on Games-related tags such as #London2012” (MARKETINGMAGAZINE.co.uk, 7/10).
INSPIRATION MESSAGE: Subway has signed paralyzed former Rutgers football player Eric LeGrand "to appear in television commercials" with NFL Giants DE Justin Tuck. The ads "were filmed two weeks ago and will air this fall." Subway CMO Tony Pace said, "Eric's training is intense and his goal of walking again is clearly the most important goal. We believe his inspirational story resonates with our fans." Tuck appeared in commercials for the restaurant chain last year (AP, 7/9).
Marketing and Sponsorship
U.S. Army Leaving Stewart-Haas Racing, Citing Reallocation Of Marketing Budget
Country Strong: Ralph Lauren Unveils Uniforms Team USA Will Wear During Opening Ceremony
Rogge Reverses Course On Comments About McDonald's, Coca-Cola Sponsorships
Chrysler Breaking New Ad For Dodge Dart Featuring Tom Brady During All-Star Game
Management Companies Set Sights On Andy Murray With XIX Contract Expiring
NFLPA Launching Online Shop That Offers Player Merchandise
ESPN Earns 4.7 Overnight For Home Run Derby, Down Slightly From '11 Event
MLB Continuing Social Media Efforts Around ASG By Letting Players Tweet During Game
Federer-Murray Wimbledon Final Gives ESPN Its Best Tennis Audience Ever
NASCAR Expanding Website, Mobile App Staff After Acquiring Rights To NASCAR.com
ESPN Moves Back To Second Place In ComScore Rankings, Yahoo Sports Still No. 1
Leagues and Governing Bodies
Chargers VP & CEO Spanos Calls Recent Ticket Sales Pitch "Disappointing"
Bengals Draw Criticism From Fans Over $10 Admission For Preseason Pep Rally
Move To Brooklyn Helps Nets Become A "Destination" Team, Upstage State Rival Knicks
Interest In Wild Continues To Rise With New Season-Tix Sales Nearing 2,000 Since Signings
Proposed Anti-Coyotes Voter Referendum Could Face Legal Fight Over Signatures, Due Date
A's Owner Lew Wolff Says Team Is Not Interested In Sacramento, Focus Is On San Jose
Angels Cite Marketing Reasons For Swapping Out Player Banners At Stadium