- Marketing and Sponsorship
- Despite Loss, Appearance In Wimbledon Final Could Boost Andy Murray’s Marketing
- Living On The Razor's Edge: Gillette Rolls Out New Olympic-Themed Federer Ad
- ESPN Sells Ad Time To NCC, Which Will In Turn Sell Spots For Political Campaigns
- IOC Questioned Renewing Deals With McDonald's, Coke Amid Global Obesity Crisis
- Coca-Cola Localizes Olympic Campaign In China To Better Relate To Market
- Danica Patrick Left Out Of Go Daddy's "Inside/Out" Olympic Campaign TV Ads
- Media
- Federer-Murray Wimbledon Final Gives ESPN 48% Overnight Ratings Bump
- SNY Launches New Ad Campaign; Includes Posters At Yankee Stadium Subway Stop
- Management Team Hired For CSN Houston, Slate Of C-USA Football Games Revealed
- ESPN's Poynter Review Project Examines The Net's Relationship With Twitter
- Media Notes
- Leagues and Governing Bodies
- NASCAR Deals With Drop In Attendance; CEO France Weighs Shortening Sprint Cup Schedule
- UFC Plans To Expand Health Insurance For Fighters To Include Pre-Existing Conditions
- Under First Year Of NBA's New CBA, Teams Quick To Spend On Free Agents
- Franchises
- Trail Blazers President Larry Miller Resigns, Rejoins Jordan Brand
- Sources: O'Malley Group Selected To Purchase Padres; Deal Expected Within Two Weeks
- MLS Impact Reducing Ticket Prices To Boost Sagging Attendance
- Marlins' Samson Reflects On First Half As Team Heads Into The Break Unrepresented At ASG
- Facilities
- Buccaneers Haggle With County Commissioners Over Practice Facility Funds
- Sacramento Mayor Kevin Johnson Looks To Lure MLB Team To City's Downtown
- Olympics
- Green Acres: USOC, Corporate Partners Launch New Sustainability Program
- Colangelo Responds To Stern's Ideas For USA Basketball: I Like What We Have
- Events and Attractions
- Secondary Ticket Prices For Home Run Derby, ASG Trending Down In Last Couple Weeks
- Inclement Weather Causes Headaches For Organizers, Fans At F1 British Grand Prix
- British Tennis Hopes For Boost In Sponsors, Participation After Murray's Wimbledon Run
- People and Pop Culture
- Executive Transactions
- Names In The News
- Research and Ratings
- Overnight Nielsen Ratings From Weekend Sports Telecasts
- Classified Advertisements
- Classified Advertisements
- SBJ In-Depth: Education Issue/Sports Management
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