Bow To The Brow: Consensus No. 1 Draft Pick Anthony Davis Trademarks Brow PhrasesPublished June 26, 2012
DEFENSE AND OFFENSE: In N.Y., Richard Sandomir noted Knicks G Jeremy Lin in February “filed to register a trademark for Linsanity with the United States Patent and Trademark Office.” The plan to trademark Linsanity “formed quickly inside Lin’s legal and marketing team.” Arent Fox Partner Pamela Deese said, “We laid out a strategy and moved forward with it in 36 hours.” The trademark would “provide him with legal protection against others who wanted to stamp, sew or print the Linsanity name on their merchandise.” Deese: “We wouldn’t want marks like these if there were no business to be made. But we wouldn’t want them hanging out with someone else, either. It’s defense, but it’s also a good offense” (N.Y. TIMES, 6/24).
HOME OF THE BRAVE? BLOOMBERG NEWS' Victoria Slind-Flor reported the Braves are in “settlement talks with Walt Disney Co. over a disputed trademark registration.” Disney’s film “Brave" was released in the U.S. this month, and in “anticipation of merchandise opportunities connected to the film, Disney filed 14 applications to register ‘Brave’ as a trademark for a wide range of goods.” The MLB team “objected to Disney’s attempt to register the mark for use with a variety of food items, including ice cream, frozen yogurt, snack foods, meat, poultry and processed fruits and vegetables.” The team said that consumers "might be confused about the source of ‘Brave’ branded food products Disney might sell” (BLOOMBERG NEWS, 6/25).
Marketing and Sponsorship
Sunderland FC Inks Invest In Africa As Principal Partner; EPL's First Non-Profit Sponsor
Delta Signs Two-Year Deal To Become Official Airline Sponsor Of Chelsea FC
Bow To The Brow: Consensus No. 1 Draft Pick Anthony Davis Trademarks Brow Phrases
NBA Draft Sponsors Finalize Activation Programs
PGA Tour Taking Over Its Digital Rights From Turner Starting In January
Hornets, Fox Sign Long-Term TV Deal; RSN To Be Rebranded "Fox Sports New Orleans"
Bell, CBC Abandon Olympics Partnership, No Longer Bidding For Upcoming Games
Net Game: FCC Ruling Could Expand Tennis Channel's Distribution, Increase Sale Value
Can HBO's PunchForce Technology Give Boxing A Second Wind?
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Leagues and Governing Bodies
Hawks Name Ferry GM; Team Owners Lauded For Hiring "Perfect Man For The Job"
Astros Develop $40M "Community Leaders Program" Signature Sponsor Initiative
Grizzlies Potential Buyer's Financials Could Be The "One Snag" In The Sale
Bobcats GM Overhauls Scouting System With Internet Database
Sources: O'Malley Family Is Only Group Left In Negotiations To Buy Padres
Heat Fans Celebrate NBA Championship With 400,000 In Attendance For Victory Parade