Marketplace RoundupPublished June 19, 2012
GOODIE BAGS: GOLF.com’s David Dusek noted Nike presented its player endorsers at the U.S. Open “with a special tote bag that contained a hoodie and a new pair of Nike Free running shoes.” Each golfer's hoodie was “personalized with his name on the back of the left shoulder.” Three stars were added to Tiger Woods' hoodie "to acknowledge his three U.S. Open wins; Lucas Glover had one star” (GOLF.com, 6/17).
NOTES: The PBR has signed Kawasaki Motors to be the official ATV and Side X Side of the PBR. The deal includes Kawasaki branding and ads to be featured during TV broadcasts, in-arena and chute signage, PA announcements and videoscreen spots (PBR)....The UFC and the Las Vegas Convention & Visitors Authority announced Int'l Fight Week will take place July 3-7, prior to UFC 148. The event is expected to include the largest UFC Fan Expo to date, with open workouts featuring UFC 148 fighters Anderson Silva and Chael Sonnen, pool parties and pub crawls (UFC).
Marketing and Sponsorship
Leagues and Governing Bodies
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