Roundup

Marketplace Roundup

Published June 19, 2012

In Detroit, Bill Shea noted 5-hour Energy “got plenty of TV time Sunday during the final round of the 112th U.S. Open,” but it was “not exactly in the set of circumstances it might have preferred.” The energy drink is the “chief sponsor of golfer Jim Furyk, who led the Open going into Sunday before a stunning collapse over the final few holes.” His collapse “led to a stream of jokes in news stories and online.” CNBC’s Darren Rovell tweeted Sunday, "5-Hour Energy to come out with new product with Furyk on it: 3 Hour & 46 Minute Energy." A Boston.com blogger wrote, "Jim Furyk set back the cause of '5-Hour Energy' about 10 years by crumbling down the stretch" (CRAINSDETROITBUSINESS.com, 6/18).

GOODIE BAGS: GOLF.com’s David Dusek noted Nike presented its player endorsers at the U.S. Open “with a special tote bag that contained a hoodie and a new pair of Nike Free running shoes.” Each golfer's hoodie was “personalized with his name on the back of the left shoulder.” Three stars were added to Tiger Woods' hoodie "to acknowledge his three U.S. Open wins; Lucas Glover had one star” (GOLF.com, 6/17).

NOTES: The PBR has signed Kawasaki Motors to be the official ATV and Side X Side of the PBR. The deal includes Kawasaki branding and ads to be featured during TV broadcasts, in-arena and chute signage, PA announcements and videoscreen spots (PBR)....The UFC and the Las Vegas Convention & Visitors Authority announced Int'l Fight Week will take place July 3-7, prior to UFC 148. The event is expected to include the largest UFC Fan Expo to date, with open workouts featuring UFC 148 fighters Anderson Silva and Chael Sonnen, pool parties and pub crawls (UFC).