Marketplace RoundupPublished June 18, 2012
In S.F., Al Saracevic noted the “biggest selling item” at this year's U.S. Open was outerwear. USGA Senior Dir of Licensing & Merchandising Mary Lopuszynski said of the tournament's merchandise sales, "We'll have over 100,000 transactions over the course of the week. Altogether, we'll sell 500,000 items" (S.F. CHRONICLE, 6/17). In Charlotte, Ron Green Jr. notes in what “may have been a nod to San Francisco’s Haight Ashbury district, one of the most popular items in the merchandise pavilion this year was a tie-dyed U.S. Open T-shirt.” The items were “so popular, in fact, they were sold out by Sunday” (CHARLOTTE OBSERVER, 6/18).
COLLEGE BOUND: In N.Y., George Willis writes of amateur golfer Beau Hossler's final U.S. Open score of nine-over, "It was a disappointing ending to a remarkable weekend for the 17-year-old high school junior from Rancho Santa Margarita, Calif.” Hossler plans “to attend the University of Texas following his senior year and get his college degree.” It is “doubtful any of the major manufacturers will offer Hossler a contract that will entice him to skip college,” as those deals are “a thing of the past.” CNBC’s Darren Rovell said, “If this were 2003, there might be more pressure on him to turn pro. Someone might have been willing to give him $3 or $4 million in endorsements. But this is not that time” (N.Y. POST, 6/18).
ROUNDUP: On Long Island, Kimberley Martin reported Nike has “designed a signature shoe” for Jets CB Darrelle Revis called the "Nike Zoom Revis" (NEWSDAY.com, 6/15). Southern Utah Univ. track & field athlete Cameron Levins has “signed a professional sponsorship deal with Nike.” Levins is the NCAA champion in the 5,000 meters and 10,000 meters race (RACERESULSTWEEKLY.com, 6/17).
Marketing and Sponsorship
NBA Finals Game Three Wins Night, But Down A Bit From Last Year
Primetime Telecast Helps U.S. Open See Spike In Overnight Ratings
Fox, NASCAR In Early Negotiations To Extend TV Rights
NFL Makes "All-22" Coaches' Film Available As Part Of "Game Rewind" Package
SI To Make Staff Cuts, Asking Editors And Reporters To Volunteer For Buyout Packages
Dolphins Players Could Benefit From "Hard Knocks" Product Placement Opportunities
MLB Media Notes: Fox' Rays-Marlins Announcers Called "Awkward"
Leagues and Governing Bodies
NBA Will Lose Money This Year, But Lockout-Shortened Season "Exceeded Expectations"
CVC Reduces Stake In F1 From 63% To Around 35% Ahead Of Singapore Floatation
Andretti Announces Milwaukee IndyFest Will Be Back For Another Year
Pinnacle Entertainment Buys Federated Assets Including Epic, Heartland Poker Tours