- Marketing and Sponsorship
- Powerade Launches First Worldwide Olympics Campaign; Touts Official Sports Drink Status
- Denmark Soccer Player Risks UEFA Punishment After Showing Branded Underwear
- Angry Birds Creators Ink First Sports Partnership In Deal With Eagles; Eye More NFL Markets
- NBC Sees Small Overall Gain In Upfront Sales, But Gets Big Hike In NFL Ad Rates
- Sectional Qualifier Dennis Miller Dons 49ers Logo In U.S. Open
- Arkansas Unveils New Nike Pro Combat Football Uniforms, Adds White Options
- Marketplace Roundup
- Media
- Heat-Thunder Marks ABC's Most-Viewed Finals Opener Since Getting NBA Rights
- David Stern, Jim Rome Exchange Barbs After Radio Host Asks If NBA Draft Is Fixed
- EPL Lands $4.7B TV Rights Bonanza From Sky And British Telecom
- SI, Turner Making Moves On Latest ComScore Rankings; Top Four Same As April
- ESPN To Forgo High School Sports Unit; Website, Magazines To Shutter
- Time Inc., Apple Newstand Partner To Sell Magazines Including People, SI
- WIVB's John Murphy Leaving TV Station For Fulltime Gig With Bills
- Leagues and Governing Bodies
- Bernard: New Qingdao Mayor Cancels China Race; IndyCar Looking At Options
- PGA Tour Could Take Over Canadian, Mexican Tours; Funnel Players To Nationwide Tour
- Franchises
- Microsoft CEO Steve Ballmer And Two Others Join Seattle Arena Investor Group
- Goldwater Files Suit Against Glendale Over Approval Of Coyotes Lease Deal
- Cubs' Theo Epstein Sits For Wide-Ranging Interview On His Time With The Red Sox
- Labor and Agents
- NFLPA In Process Of Removing Interim Certifications For Player Agents
- NFL Agent Joe Panos Leaves Lock, Metz & Malinovic For Athletes First
- Facilities
- USTA Will Spend $500M On New Louis Armstrong Stadium At National Tennis Center
- Sources Say Bulls' Move To New Practice Facility Is Tied To Entertainment Complex Deal
- Colleges
- BCS Talks Continue, Commissioners Announce Presidents Will Have Final Say
- Events and Attractions
- Churchill Downs Creates Points System To Determine Kentucky Derby Field
- People and Pop Culture
- Hilton Turns To Former Athletes As Investors To Help Create Buzz
- Social Media Consultancy Moving Headquarters To Join Las Vegas Technology Hub
- Executive Transactions
- Names In The News
- Classified Advertisements
- Classified Advertisements
- SBJ In-Depth: Social Media
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