InDepth

SBJ In-Depth: Social Media

Published June 12, 2012

The social media space offers fertile ground for brands and sports properties to reach consumers, but while innovative approaches have become the norm, the challenge remains on how best to use — and monetize — social media. How do you move beyond nifty to truly use social media to build your business? We’ll talk to the active players in social media, review the latest strategies, and see how results can be measured.

Publishing Date: July 16 Ad Close: July 2 Materials Close: July 3. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.