Lochte Seen As Olympic Marketing Star With Fashion Forward Taste
Lochte Seen As Olympic Marketing Star With Fashion Forward TastePublished June 11, 2012
SHOW ME THE MONEY: FORTUNE’s Alex Konrad noted Lochte is “expected to win gold and receive nearly $2.3 million in earnings this year.” With Phelps planning to retire after the London Games, Lochte “appears poised to earn even more” (FORTUNE, 6/11 issue).
RYAN LOCHTE'S SPONSORSHIP DEALS, INCOME IN '12
|"Lochte 180 Fitness" video proceeds||
|USA Swimming Fund||
* Will receive bonus from Speedo and Gatorade with Olympic medal in London Games
** Estimated expected income.
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