Lochte Seen As Olympic Marketing Star With Fashion Forward TastePublished June 11, 2012
SHOW ME THE MONEY: FORTUNE’s Alex Konrad noted Lochte is “expected to win gold and receive nearly $2.3 million in earnings this year.” With Phelps planning to retire after the London Games, Lochte “appears poised to earn even more” (FORTUNE, 6/11 issue).
RYAN LOCHTE'S SPONSORSHIP DEALS, INCOME IN '12
|"Lochte 180 Fitness" video proceeds||
|USA Swimming Fund||
* Will receive bonus from Speedo and Gatorade with Olympic medal in London Games
** Estimated expected income.
Marketing and Sponsorship
Leagues and Governing Bodies
Don't Be So Sure: Speculation About Devils' Financial Savior Persists
City Of Glendale Approves Coyotes' Proposed $325M Lease Agreement
NBA Finals Ticket Prices Rising Into Thousands In Oklahoma City
Yankees Likely To End StubHub Partnership Next Season, Could Put Cap On Tix Pricing
Red Sox See 745th Straight Regular-Season Sellout, Tops Trail Blazers Record
MLB Franchise Notes: Orioles Draw Back-To-Back Sellouts With Phillies In Town