Commissioner Sees Improvement In LPGA As Tournament Contracts Come Up For RenewalPublished May 31, 2012
LOOKING TO MAKE A CONNECTION: The LPGA is putting players’ Twitter handles on caddies' bibs during the Wegmans LPGA Championship next week, and Golf Channel’s Gary Williams said it was an effort “to make the players more accessible, more personable, humanizing them.” Former LPGAer Annika Sorenstam said, “I welcome the idea. I think it's just fine to do that. It's a great way to communicate, a great way to follow your fans. The ladies are really doing a good job on the Twitter account. Why not? Maybe get the fans to follow them more” ("Morning Drive," Golf Channel, 5/31).
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