Game On: Players Agree To Play Harder In Pro Bowl, Game Returns To Hawaii For '13Published May 31, 2012
RATINGS ARE RATINGS: ESPN's Adam Schefter noted the Pro Bowl is still the "highest-rated All-Star game of any of the All-Star games played in any sport." Schefter: "It attracted huge numbers and (NFL Exec VP/Media) Steve Bornstein, combined with the players, did not want to kill off a game as popular as it is. We can criticize the Pro Bowl all we want, we can say what a joke it’s become -- and it has -- but the bottom line is people like to tune in in late January on a Sunday night and watch this game. The ratings have supported it” ("NFL Live," ESPN, 5/30).
Marketing and Sponsorship
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Leagues and Governing Bodies
Bettman Expects NHL Labor Negotiations Will Begin "In The Next Few Weeks"
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Hornets Win NBA Lottery's Top Spot, Number One Pick Could Help "Rebirth" Of Team
OKC's Thunder Alley To Operate In "Regular Season Form" For Spurs-Thunder Game Three
Larry Bird Wants Answers From Herb Simon Before Committing To Pacers For Next Season
Packers Instituting Higher Fees On New Season-Ticket Holders