Social Media

NASCAR Teams With Twitter, Aims For Enhanced Live Viewing Experience

Published May 22, 2012

NASCAR and Twitter on Friday announced a digital partnership to support live race broadcasts and give fans an insider’s view of the action as it unfolds. NASCAR is the first organization to team with Twitter to create an enhanced live event experience on the social media platform. Twitter.com/#NASCAR will be available starting Friday June 8, in advance of the June 10 Pocono 400, which is the first of six TNT broadcasts of the '12 NASCAR Sprint Cup Series (NASCAR).

TWIN CITIES, TWIN PROMOTIONS: The T’Wolves and WBNA Lynx on Friday announced the development of the teams’ official social media hubs, #WolvesNation and #LynxNation, the first of their kind in the two leagues. The social media tags consolidate the buzz around each team -- all #TWolves and #LosLynx tweets, mentions, posts and likes -- into one platform while allowing users to interact with each other and earn rewards. The development commenced with the launch of #LynxNation last Sunday. The #WolvesNation site will go live in mid-June, just before the ’12 NBA Draft (T’Wolves).

SOCIAL MEDIA RECRUITS: In Atlanta, Michael Carvell asked some of the nation’s top college football coaches, “How big of a role does Social Media play in their current recruiting efforts?” Univ. of Virginia's Mike London said, “I’m on Facebook, Twitter, LinkedIn, and you name it. … You will find out more about guys on Facebook and Twitter sometimes than you will having a 10-minute conversation with them because a lot of times they will let their guard down and show a side maybe you haven’t thought about before.” Texas A&M’s Kevin Sumlin said, “It’s a pretty big deal. I’ve been on Twitter for a long time. For me, it’s an ability to deliver a message, to get information out about our program not only to recruits but our fan base and alumni. The price is right, too. It’s instantaneous” (AJC.com, 5/21).