NASCAR Teams With Twitter, Aims For Enhanced Live Viewing ExperiencePublished May 22, 2012
TWIN CITIES, TWIN PROMOTIONS: The T’Wolves and WBNA Lynx on Friday announced the development of the teams’ official social media hubs, #WolvesNation and #LynxNation, the first of their kind in the two leagues. The social media tags consolidate the buzz around each team -- all #TWolves and #LosLynx tweets, mentions, posts and likes -- into one platform while allowing users to interact with each other and earn rewards. The development commenced with the launch of #LynxNation last Sunday. The #WolvesNation site will go live in mid-June, just before the ’12 NBA Draft (T’Wolves).
SOCIAL MEDIA RECRUITS: In Atlanta, Michael Carvell asked some of the nation’s top college football coaches, “How big of a role does Social Media play in their current recruiting efforts?” Univ. of Virginia's Mike London said, “I’m on Facebook, Twitter, LinkedIn, and you name it. … You will find out more about guys on Facebook and Twitter sometimes than you will having a 10-minute conversation with them because a lot of times they will let their guard down and show a side maybe you haven’t thought about before.” Texas A&M’s Kevin Sumlin said, “It’s a pretty big deal. I’ve been on Twitter for a long time. For me, it’s an ability to deliver a message, to get information out about our program not only to recruits but our fan base and alumni. The price is right, too. It’s instantaneous” (AJC.com, 5/21).
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