Media NotesPublished May 18, 2012
In Houston, John McClain noted the Texans “passed up a chance to appear” on the HBO series “Hard Knocks.” It is the second time the team has declined the opportunity to appear in the series (CHRON.com, 5/17). In Jacksonville, Tania Ganguli notes the process of elimination “could lead to the Jaguars appearing on the HBO show for the first time.” The Jaguars participated in a similar program on NFL Network in ’04 and they have said that they would be “willing to be the subject of the show” (FLORIDA TIMES-UNION, 5/18). ESPN’s Michelle Beadle said the show is “having a hard time finding a home” for this season. ESPN’s Cris Carter said for teams like the Seahawks and Jaguars, “you need as much good publicity as you can get and you can take the helmets off the players and actually be able to market them to a fan base." Carter added, “The NFL is the haves and the have-nots. If you’re a have-not, you need to get yourself on TV” ("SportsNation," ESPN2, 5/17). ESPN’s Michael Smith said, “What’s the upside if you’re an NFL team? Is it exposure? Well, the NFL, I don’t think, is lacking for exposure" ("Numbers Never Lie," ESPN2, 5/17).
INTENTIONAL TORT: In N.Y., Bob Raissman writes the media focus on NHL Rangers coach John Tortorella, “specifically his often bizarre press conferences, has officially become an obsession.” Following the Rangers’ Eastern Conference Finals Game 2 loss to the Devils, NBC Sports Network analysts Mike Milbury and Liam McHugh “stuck it to Tortorella, portraying him as a boorish bully.” Milbury said, “I’m tired of the act. It’s getting to the borderline of just being rude.” McHugh: “I don’t think it’s borderline. It’s gone past it.” Added Milbury, “I don’t get the purpose of it. I don’t get why it’s happening. I don’t think the press conferences won him the Stanley Cup in 2004.” Raissman writes, “All this is part of a persona that’s attracted so much attention. … He is the face of the Rangers franchise” (N.Y. DAILY NEWS, 5/18).
RAW DEAL: WWE wrestler John Cena announced via Twitter that USA Network's “WWE Monday Night Raw” will expand to three hours beginning July 23 (CABLEFAX DAILY, 5/18).
Marketing and Sponsorship
Robert Griffin III Inks Endorsement Deal With EvoShield Protective Gear Company
Toronto IndyCar Race Signs Two Local Craft Brewers To Replace Labatt
Push To End Military Spending On Pro Sports Sponsorships Gaining Traction
Country Time Lemonade Enlists Drew Brees, Michael Waltrip For New Campaign
New Wild Card Games In MLB Playoffs Will Push Two LDS Games To MLB Net In '12, '13
Dana White: UFC Inking Fox Deal Was "Holy Grail," Satisfied With Ratings
Marlins' Guillen Announces He Is "Done" With Twitter, Calls Social Site "Stupid"
Final Ratings: NHL Playoff Audience Up In U.S., But Down In Canada
Leagues and Governing Bodies
Ricketts Family Looks To Control Fallout Of Involvement In Proposed Anti-Obama Spots
Fenway Sports Group Looks For New Front Office Structure With Liverpool
MLB Source Expects Padres To Be Sold Soon With Interest From Failed Dodgers Bidders
Stillman's Ownership Group Raised $72M In Equity Firm Offering To Buy Blues
Bankruptcy Settlement Could Prove A Bonus For Dodgers' TV Revenue
Selig Vague On A's Move, Says It's "Up To Lew Wolff" Whether To Consider Other Sites
Blank Discusses Falcons' Efforts To Build New Retractable-Roof Stadium
Kraft Group Bought Land Near Gillette Stadium Prior To Nixing Casino Plan
Wilpon, City Of N.Y. Sign Deal To Redevelop "Blighted" Citi Field Neighborhood