Marketplace RoundupPublished May 15, 2012
LIFE'S A BEACH: FORBES.com's John Clarke Jr. noted Loudmouth has signed a four-year deal to dress the U.S. gold medal-winning men's beach volleyball team of Phil Dalhausser and Todd Rogers for the London Games. The company in '10 "sponsored the Norwegian men’s curling team at the Olympic Winter Games" in Vancouver. Loudmouth CEO Larry Jackson said, “They were in front of millions of eyeballs." Clarke added the orders started "flooding [in] and the company was caught by surprise since the team agreed to wear the gear less than one week before the Games" (FORBES.com, 5/14).
FREE FALLIN': Former NFLer Trevor Pryce appeared on ESPN2’s “Dan Le Batard Is Highly Questionable” last night and was asked him, “Above all else, what would you say you missed about football?” Pryce: “The thing I miss most is my Nike deal.” Pryce said getting free shoes from Nike “is the greatest perk of the NFL.” Pryce: “Forget the paycheck, free Nike stuff. … Nike will give you a secure website and you get to pick like whatever you want.” Pryce said that every time “we lost and I was depressed, I’d just get like 10 pairs of sneakers and some socks and I’d feel better about myself.” After he retired from the league, access to the website is shutoff. Pryce called it the “saddest thing I’ve ever seen in my life” (“Dan Le Batard is Highly Questionable,” ESPN2, 5/14).
NOTES: Brewers LF Ryan Braun “appears to have parted ways with CytoSport," which makes sports-oriented nutritional products and supplements. It “could not be determined when Braun stopped working with the company.” Braun's name “has been removed” from the firm's website (JSONLINE.com, 5/14)....Citgo recently launched "Boston's Greatest Moments Under the Sign 'Good Moments Make Great Memories'" campaign with sports radio WEEI to celebrate Fenway Park’s 100-year anniversary. Baseball fans each week can submit their picture from under the Citgo sign and have the chance to win a $50 Citgo Gift Card (Citgo).
Marketing and Sponsorship
Roush Fenway Racing Adds Fifth Third As Primary Cup Sponsor For Kenseth's No. 17
USA Basketball Inks Sponsorships With Burger King, Sunkist And 7UP
Li-Ning Looks For More U.S. Market Share With Red Bull Hoops Tourney Sponsorship
Oh Rickie, You're So Fine: Fowler Continues To Bring Young Fans To Golf
Leagues and Governing Bodies
MLB, Union Part Ways With Arbitrator Who Overturned Ryan Braun's 50-Game Suspension
Is Lockout-Shortened NBA Season Leading To More Player Injuries During The Playoffs?
NBPA Wants Arbitrator To Clarify Issue Regarding Free Agency, Bird Rights
IndyCar Renews Toronto Race Through '14, Looks To Add More Canadian Races
Rams' Plans For Edward Jones Dome To Cost More Than $700 Million
Crowd Offers Mixed Reaction As Minnesota Governor Signs Vikings Stadium Bill
L.A. Coliseum Panel OKs Deal To Transfer Venue Control To USC
S.F. Mayor Sends Letter To Warriors, Asks Team Relocate To City In Time For '17 Season
AEG Holds Lead For O.co Coliseum Contract, Negotiations With Barret Group Continue
Long Island Officials Say New Plan For Nassau Coliseum Needed Soon