SBJ In-Depth: Video GamesPublished May 15, 2012
Online, social and mobile platforms continue to transform the video game industry, eliminating the days of players simply sitting at home and playing on a console. We will look at the key game publishers to see how they are keeping pace with those changes and staying ahead of the innovation curve. Consumers are demanding a fresh approach to their gaming experience — what does it take to deliver?
Publishing Date: June 18 Ad Close: June 4 Materials Close: June 6. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.
Marketing and Sponsorship
Roush Fenway Racing Adds Fifth Third As Primary Cup Sponsor For Kenseth's No. 17
USA Basketball Inks Sponsorships With Burger King, Sunkist And 7UP
Li-Ning Looks For More U.S. Market Share With Red Bull Hoops Tourney Sponsorship
Oh Rickie, You're So Fine: Fowler Continues To Bring Young Fans To Golf
Leagues and Governing Bodies
MLB, Union Part Ways With Arbitrator Who Overturned Ryan Braun's 50-Game Suspension
Is Lockout-Shortened NBA Season Leading To More Player Injuries During The Playoffs?
NBPA Wants Arbitrator To Clarify Issue Regarding Free Agency, Bird Rights
IndyCar Renews Toronto Race Through '14, Looks To Add More Canadian Races
Rams' Plans For Edward Jones Dome To Cost More Than $700 Million
Crowd Offers Mixed Reaction As Minnesota Governor Signs Vikings Stadium Bill
L.A. Coliseum Panel OKs Deal To Transfer Venue Control To USC
S.F. Mayor Sends Letter To Warriors, Asks Team Relocate To City In Time For '17 Season
AEG Holds Lead For O.co Coliseum Contract, Negotiations With Barret Group Continue
Long Island Officials Say New Plan For Nassau Coliseum Needed Soon