SBJ In-Depth: TicketingPublished May 3, 2012
Perhaps no other segment of the sports business has gained as much attention as ticketing, whether it’s how ticket inventory is packaged and sold, or how tickets are ultimately delivered to buyers. With consumers and corporate clients continuing to scrutinize their purchases, the stakes have never been higher. We’ll talk with the sales teams in the trenches to see how they have adjusted to consumer demands and what it takes to close the deal.
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