InDepth

SBJ In-Depth: Ticketing

Published May 1, 2012

Perhaps no other segment of the sports business has gained as much attention as ticketing, whether it’s how ticket inventory is packaged and sold, or how tickets are ultimately delivered to buyers. With consumers and corporate clients continuing to scrutinize their purchases, the stakes have never been higher. We’ll talk with the sales teams in the trenches to see how they have adjusted to consumer demands and what it takes to close the deal. 

Publishing Date: June 4 Ad Close: May 21 Materials Close: May 23. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.