U.K. Outlet Perform Launches 50 Sports Digital Channels On FacebookPublished April 27, 2012
U.K. digital sports outlet Perform is launching more than 50 digital sports channels on Facebook, extending its distribution onto social platforms. The effort, based around its Livesport.TV live and on-demand streaming service, will feature sports including soccer, Australian rules football, boxing, MMA, rugby and many others. The Facebook channels run parallel to a similar effort Perform began earlier this year on YouTube. On-demand content will be free, while live programming will carry a series of charges, depending on the event, with Facebook credits eventually to be among accepted payment methods. "We're looking to capture a sizable part of the audience that really is on Facebook and is not watching TV as much," said Juan Delgado, Perform Americas Managing Dir. "You've seen some major entities experiment with content already on Facebook. We think there's a big future there, and are making a big bet on it, and think you'll see others eventually on there as well." Financial terms were not disclosed, but Perform will participate in a revenue-sharing agreement with Facebook.
Marketing and Sponsorship
ESPN, NFL Network See Overnight Ratings Increase For First Round Of Draft
ESPN Radio N.Y. Shows It Wants To Compete In Local Market With Move To FM Dial
Caps-Bruins Game Seven Sets Audience Records For NBC Sports Net, RSNs
BBC Dir Of Sports Acknowledges New Reality With Rivals For Live Rights
U.K. Outlet Perform Launches 50 Sports Digital Channels On Facebook
Final Ratings: FX, Fox Soccer Up For UEFA Champions League Semifinals
Leagues and Governing Bodies
NFL Draft Sees "Wheeling And Dealing" Theme As Eight Picks Were Traded In First Hour
Future Of Pro Bowl Relies On Bargaining, League Improving Quality Of Play
X Games Star Pastrana Will Make His NASCAR Debut At Richmond Nationwide Race
National Columnists Point To "Larger Problems" For NBAers Than Hunter-Fisher Feud
F1 Reportedly Going Ahead With $2.5B IPO In Singapore
Investor Seeks to Revive Boxing With Creation Of "All-American Heavyweights"
Colts, Redskins, Dolphins Look To Draft Picks To Re-energize Fan Base
Hitting Rock Bottom? Bobcats Finish Season With Worst Record In NBA History
Celtics' Social Media Efforts Among Best In Pro Sports
Mickey Loomis Speaks Out Against ESPN Report, Calls Allegations "Ludicrous"
Triple-A Yankees Sold To Partnership Between Mandalay Baseball, MLB Club