Perform digital

U.K. Outlet Perform Launches 50 Sports Digital Channels On Facebook

By Eric Fisher, Staff Writer

Published April 27, 2012

U.K. digital sports outlet Perform is launching more than 50 digital sports channels on Facebook, extending its distribution onto social platforms. The effort, based around its Livesport.TV live and on-demand streaming service, will feature sports including soccer, Australian rules football, boxing, MMA, rugby and many others. The Facebook channels run parallel to a similar effort Perform began earlier this year on YouTube. On-demand content will be free, while live programming will carry a series of charges, depending on the event, with Facebook credits eventually to be among accepted payment methods. "We're looking to capture a sizable part of the audience that really is on Facebook and is not watching TV as much," said Juan Delgado, Perform Americas Managing Dir. "You've seen some major entities experiment with content already on Facebook. We think there's a big future there, and are making a big bet on it, and think you'll see others eventually on there as well." Financial terms were not disclosed, but Perform will participate in a revenue-sharing agreement with Facebook.