Media Notes
Published April 27, 2012Columnist writes O'Neal has been a "somewhat predictable bust" as TV analyst
OLYMPIC TEAM: USA TODAY's Michael Hiestand writes adding former tennis player John McEnroe to the Olympic TV announcing crew is "not a bad idea," as he is a "sort of quirky Olympic correspondent, effectively replacing NFL analyst Cris Collinsworth in that role." Hiestand notes Dan Patrick, "in the ultimate proof that there's on-air life after ESPN, will join Al Michaels as a host of NBC's daytime shows." As for "American Idol" host Ryan Seacrest joining the net's coverage, NBC's London Olympics Exec Producer Jim Bell "hasn't figured out how often Seacrest will appear." Bell said, "He's a tireless worker, but we'll try not to make him into too much of a decathlete. And he's a guy who's equally comfortable on social media and on-camera. With about 6.6 million Twitter followers, social media will be a big part of his role." Bell added that Seacrest "might do celebrity interviews that pop up on Olympic coverage" (USA TODAY, 4/27).
L.A. LAUNCH: Time Warner Cable President Chair & CEO Glenn Britt said that the company "would look at acquiring additional team rights as they become available -- including those of the Los Angeles Dodgers." Britt added, however, that he "did not expect much to step to the plate." Britt "stressed that the objective of launching the networks is to stabilize costs and make them more consistent over a long period of time." Britt said, "Where rights come available, as they did with the Lakers, if we think we can buy them for a price that makes sense for us over the long run, we'll do that. I don't anticipate there's going to be tons of those. Most of the sports rights are tied up for many, many years to come" (MULTICHANNEL.com, 4/26).
MAKE IT WORK: In California, John Maffei writes "it is time" for officials from Fox Sports San Diego, the Padres, Time Warner Cable and satellite providers AT&T U-verse, Verizon FiOS and Dish Network to "barricade themselves in a room and not come out until a deal is reached to carry Padres games." Maffei: "The mudslinging has got to stop. Negotiating through the media has to end." It is "time for the Padres to step in and demand that the parties come to an agreement for the good of the team's fans." Maffei asks, "With about 40 percent of San Diego County not getting Padres games now, how long before a good portion of that 40 percent becomes disconnected from the team and stops coming to the ballpark?" (NORTH COUNTY TIMES, 4/27).
Marketing and Sponsorship
Media
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ESPN Radio N.Y. Shows It Wants To Compete In Local Market With Move To FM Dial
Caps-Bruins Game Seven Sets Audience Records For NBC Sports Net, RSNs
BBC Dir Of Sports Acknowledges New Reality With Rivals For Live Rights
U.K. Outlet Perform Launches 50 Sports Digital Channels On Facebook
Final Ratings: FX, Fox Soccer Up For UEFA Champions League Semifinals
Media Notes
Leagues and Governing Bodies
NFL Draft Sees "Wheeling And Dealing" Theme As Eight Picks Were Traded In First Hour
Future Of Pro Bowl Relies On Bargaining, League Improving Quality Of Play
X Games Star Pastrana Will Make His NASCAR Debut At Richmond Nationwide Race
National Columnists Point To "Larger Problems" For NBAers Than Hunter-Fisher Feud
F1 Reportedly Going Ahead With $2.5B IPO In Singapore
Investor Seeks to Revive Boxing With Creation Of "All-American Heavyweights"
Franchises
Colts, Redskins, Dolphins Look To Draft Picks To Re-energize Fan Base
Hitting Rock Bottom? Bobcats Finish Season With Worst Record In NBA History
Celtics' Social Media Efforts Among Best In Pro Sports
Mickey Loomis Speaks Out Against ESPN Report, Calls Allegations "Ludicrous"
Triple-A Yankees Sold To Partnership Between Mandalay Baseball, MLB Club