Media NotesPublished April 16, 2012
In L.A., Steve Dilbeck wrote Dodgers announcer Vin Scully returned to the broadcast booth yesterday “after being out all week with a cold so severe he was told it was ‘one click from pneumonia.’” Scully had missed “five consecutive games.” He might have returned “earlier, but said with the cold weather doctors were concerned he could have a relapse, or in a weakened condition, pick up something else” (LATIMES.com, 4/15). In L.A., J.P. Hoornstra notes per “his pre-determined schedule, Scully will not accompany the team on its six-game road trip to Milwaukee and Houston this week” (L.A. DAILY NEWS, 4/16).
ON HIS SOAP BOX: In Tampa, Tom Jones writes ESPN’s Jeff Van Gundy yesterday “went on another classic rant" during yesterday's Heat-Knicks game, ripping the league for "allowing players to flop to draw fouls.” Van Gundy: "It just ruins the game. I can’t believe with all the brilliance we have in the NBA office that we can't find a way to eliminate this part of the game. … I'm just sick of it, and I can't believe the NBA office isn't sick of it, too. They're obviously condoning it.'' ESPN’s Mike Breen “tried to stop Van Gundy, but the former coach plowed ahead and went on to rant for another two minutes.” Jones writes Van Gundy's best line was, "We're paying the commissioner like $25 million; he can come up with a solution" (TAMPA BAY TIMES, 4/16).
UP CLOSE AND PERSONAL: The HOLLYWOOD REPORTER's Carolyn Giardina reported the London Games’ Opening and Closing Ceremony as well as “portions of events including track and field, swimming and basketball will be captured in 8K resolution, which is 16 times that of HD.” Japan’s NHK has been “developing an Ultra-HDTV system called Super High Vision (SHV), and through a joint project between NHK, BBC, and Olympic Broadcast Services (OBS), this system will be tested” at the Olympics this summer (HOLLYWOODREPORTER.com, 4/15).
PLAY BALL: AT&T U-Verse has signed a deal with Fox Sports Midwest to carry 18 MLB Cardinals games “that were initially slated to be blacked out,” including yesterday's game against the Cubs (CABLEFAX DAILY, 4/16).
Marketing and Sponsorship
Shake It Up: Mountain Dew Negotiates New Dew Tour Title Sponsorship Deal
Missouri Unveils New Nike Uniforms For Several Sports During Spring Football Game
Crowne Plaza Launches New Ad Campaign Featuring Golfer Rickie Fowler
WNBA Sponsors Boost, Jamba Juice Activating Around This Afternoon's Draft
Flyers' Game Three Rout Of Penguins Earns NBC 2.3 Overnight Rating
Fish Food: Showtime To Air Preview Episode Of "The Franchise" Featuring Marlins
Fight On: USC Signs Multiyear National Radio Deal With ESPN For Home Games
ESPN.com Closes "Page 2" Section, Launches New Features In New Section
Leagues and Governing Bodies
Saints Owner Buys Hornets For $338M, Vows To Keep Franchise In New Orleans
Sale Of Dodgers To Johnson-Guggenheim Group Approved After Contentious Hearing
Protesters Largely Absent At First Games At Marlins Park Since Guillen's Comments
Cardinals Receive '11 World Series Rings; Design Includes Rally Squirrel
Glazer Family Again Considering Taking Manchester United Public In Singapore
Both Of Owner John Henry's Clubs Marked By Recent Failures, Not Successes
NHL Franchise Notes: Panthers Fail To Sell Out First Playoff Game Since '00