Back Home

Spons-o-Meter: NHL Boasts 23 Official Corporate Sponsors This Season

Spons-o-Meter: NHL Boasts 23 Official Corporate Sponsors This Season

Published

With the NHL Stanley Cup Playoffs set to begin tonight, THE DAILY presents a comprehensive list of official NHL corporate partners for the '11-12 season (THE DAILY).
SPONSOR CATEGORY SINCE
NORTH AMERICA
Reebok Outfitter
'03
PepsiCo (Pepsi, Gatorade,
Aquafina, Frito Lay)*
Soft Drink, Energy Drink, Water, Snack
'06
Bridgestone* Tire, Winter Classic naming rights
'07
SiriusXM Satellite Radio
'07
Ticketmaster Secondary Ticket Provider
'07
Cisco Technology/Network Solutions
'08
Compuware* Global Applications, Premiere Series naming rights
'09
Las Vegas Convention
& Visitors Authority
Home of NHL Awards
'09
Starwood Hotels Hotel
'09
Enterprise Rent-A-Car
'10
MillerCoors/MolsonCoors Beer
'11
U.S.-ONLY
Verizon* Wireless Service Provider
'06
McDonald's QSR
'07
Honda Vehicle
'08
Discover Credit/Debit/Affinity Card
'10
Geico Automotive Insurance
'10
CANADA-ONLY
Kraft (Nabisco)* Cracker/Cookie/Snack Mix
'99
Scotiabank* Bank/Financial Services Provider/Affinity Card
'07
Tim Horton's Coffee/Breakfast/Donut
'08
Visa* Credit/Debit Card
'08
Bell Wireless Service Provider
'09
Hershey's Confections
'09
Canadian Tire Home Improvement Retailer
'10
     

NOTES: * = Deal also extends to NHLPA.