NHL sponsometer

Spons-o-Meter: NHL Boasts 23 Official Corporate Sponsors This Season

Published April 11, 2012

With the NHL Stanley Cup Playoffs set to begin tonight, THE DAILY presents a comprehensive list of official NHL corporate partners for the '11-12 season (THE DAILY).

SPONSOR	CATEGORY	SINCE
NORTH AMERICA
Reebok	Outfitter	'03
PepsiCo (Pepsi, Gatorade, Aquafina, Frito Lay)*	Soft Drink, Energy Drink, Water, Snack	'06
Bridgestone*	Tire, Winter Classic naming rights	'07
SiriusXM	Satellite Radio	'07
Ticketmaster	Secondary Ticket Provider	'07
Cisco	Technology/Network Solutions	'08
Compuware*	Global Applications, Premiere Series naming rights	'09
Las Vegas Convention & Visitors Authority	Home of NHL Awards	'09
Starwood Hotels	Hotel	'09
Enterprise	Rent-A-Car	'10
MillerCoors/MolsonCoors	Beer	'11
U.S.-ONLY
Verizon*	Wireless Service Provider	'06
McDonald's	QSR	'07
Honda	Vehicle	'08
Discover	Credit/Debit/Affinity Card	'10
Geico	Automotive Insurance	'10
CANADA-ONLY
Kraft (Nabisco)*	Cracker/Cookie/Snack Mix	'99
Scotiabank*	Bank/Financial Services Provider/Affinity Card	'07
Tim Horton's	Coffee/Breakfast/Donut	'08
Visa*	Credit/Debit Card	'08
Bell	Wireless Service Provider	'09
Hershey's	Confections	'09
Canadian Tire	Home Improvement Retailer	'10

NOTES: * = Deal also extends to NHLPA.